SAP and Sybase to Fuel Enterprise Mobile App Development With Latest Release of Sybase® Unwired Platform

LAS VEGAS, Sept. 13, 2011 /PRNewswire/ -- In an effort to fast track mobile application development through a standardized mobile enterprise application platform, SAP AG (NYSE: SAP) and Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, today announced Sybase® Unwired Platform 2.1. The latest release will enrich the mobile application development experience through significant enhancements to its software development kit (SDK) and new developer resources for the more than 2 million members of SAP® Community Network. Today's announcement was made at SAP® TechEd 2011, co-located with Sybase TechWave and being held in Las Vegas, Nevada, from September 12-16.

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As enterprises adopt mobile applications, they are often faced with point solutions not capable of accessing critical data across the entire enterprise. This release of Sybase Unwired Platform is one of the first fully integrated mobile enterprise application platforms (MEAPs) architected to leverage existing developer skill sets and industry standards, reducing the heavy lifting often required with mobile application development.

"Enterprises must include mobile as a component of their app portfolio or become non-competitive," said Jack Gold, president of J. Gold Associates, LLC. "But native and Web mobile application development can be difficult due to the diversity of device types, backend systems, etc. As a result, there is a compelling need for a unified, standards-based platform to ease the process for developers, reduce overall cost and accelerate time to delivery. The enterprise mobility market has matured and requires mobile enterprise application platforms to develop and deploy high-value apps capable of spanning across many lines of business. There is a compelling opportunity for companies like SAP and Sybase to create a developer community and partner ecosystem that enables highly functional and cost-effective mobile apps for enterprise deployment."

Helping Companies Mobilize through a Standardized Platform

Sybase Unwired Platform 2.1 and mobile SDK aim to provide a collection of new tooling, server components and libraries that will enable mobile and Web developers to more easily create a wide variety of mobile applications across various device platforms, including iOS, BlackBerry, Android, and Windows Mobile. Designed from the ground up to support various types of mobile requirements for companies of all sizes, the latest platform release is planned to include support for SAP data integration through SAP NetWeaver® Gateway technology. This reinforces an already strong integration story for easier development of online applications connected to SAP backend systems. Additionally, Sybase's industry-leading mobile device management (MDM) solution, Afaria®, can be added to complete the platform by enabling IT to manage mobile devices and applications.

Highlights of planned new and enhanced features for developers and IT managers include:

• Standalone SDK install for easy access/download and integration with Afaria platform libraries
• OData SDK for development of online SAP mobile apps capable of accessing data and processes from SAP systems through SAP NetWeaver Gateway
• Support for multiple application types, including rich offline apps with data synchronization, lightweight online-only apps and apps based on Sybase Unwired Platform Hybrid Web Container

Building a Strong Developer and Partner Community Ecosystem

SAP and Sybase today also made available new developer resources such as video training and code samples to the more than 2 million SAP Community Network members. This expansive community provides value to the overall mobile ecosystem by contributing articles, blogs, tutorials and forum participation.

"With an existing developer community network of more than 2 million members and an SAP customer base of more than 170,000, there is tremendous opportunity for SAP and Sybase to innovate around and execute on our on-device strategy," said Dr. Raj Nathan, executive vice president, chief marketing officer and head of Mobile Applications, Sybase. "The high interest in mobile apps and online store-like environments in the consumer space is now extending to the enterprise. However, the model requires a much different architectural approach to be successful. This marks a significant release for the entire mobile app developer community and our growing partner ecosystem, as they now have a standards-based, unified platform and community program to rally around and deliver high volumes of enterprise mobility apps."

Sybase Unwired Platform 2.1 and the mobile SDK are planned for availability in the fourth quarter of 2011. Read what SAP and Sybase partners have to say about these offerings: "Partners Go Mobile With Latest Release of Sybase Unwired Platform," and watch footage highlighting rapid mobile application development using Sybase Unwired Platform: "Video: SAP Mobility InnoJam, July 2011."

SAP and Sybase today also announced interface support for App Store® Volume Purchase Program (VPP) for Business with Afaria, helping extend App Store's reach in the enterprise market through streamlined and secure application deployment and management for users (see "SAP and Sybase Announce Support for App Store Volume Purchase Program in Afaria").

Follow SAP and Sybase on Twitter at @sapmobile and @MobileWork.

For announcements, blog posts, videos and other coverage during the event, visit the SAP TechEd newsroom.

Sybase TechWave 2011

Sybase's long-running TechWave conference is co-located with SAP® TechEd, September 12-16 at the Venetian Hotel in Las Vegas, NV. TechWave continues to deliver targeted training on Sybase products and offers attendees shared access to SAP TechEd sessions and activities.

SAP® TechEd 2011 in Las Vegas, Bangalore, Madrid, and Beijing

More than 19,000 SAP customers, partners and technical experts are expected to convene at SAP® TechEd 2011, the company's largest ecosystem education event series. The conference brings IT managers, software developers, administrators, and business process experts together for a look under the hood of today's business motors: the latest advances in in-memory and mobile technologies, and in on-premise, on-demand and on-device applications from SAP and more. In its 15th year, SAP TechEd will be held in four locations around the globe: Las Vegas, Nevada, from September 12-16; Bangalore, India, from October 19-21; Madrid, Spain, from November 8-10; and Beijing, China, from November 15-17. Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at #SAPTechEd.

About Sybase

Sybase, an SAP company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device -- SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Sybase and Afaria are registered trademarks of Sybase, Inc. ® indicates registration in the United States.  SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

App Store is a registered trademark of Apple, Inc..

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Bonnie Rothenstein, SAP, +1(610) 661-8867, [email protected], EDT
Amisha Gandhi, SAP, +1(416) 341-7101, [email protected], PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]
Scott Malinowski, Sybase, +1(978) 287-1793, [email protected], EDT
Ryan Wallace, Bite Communications for Sybase, Inc., +1 (415) 365-0382, [email protected]

To speak with press contacts on site during SAP TechEd 2011 Las Vegas (from September 13 to 15), please dial the SAP press room at +1 (610) 661-0469.

SOURCE SAP AG

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