Sanuk Launches Eco-Friendly SustainaSole™ Collection

The New Line of "Comfy Rubbish, Reincarnated" Vegan Footwear Drops July 7

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Jul 09, 2020, 09:00 ET

GOLETA, Calif., July 9, 2020 /PRNewswire/ -- Sanuk, a division of Deckers Brands, today announced the launch of its latest innovation, the new SustainaSole™ collection. Featuring high quality recycled materials and a heavy dose of comfort and durability, SustainaSole is Sanuk's most eco-minded collection to date. SustainaSole is vegan and offered in two classic Sanuk slip-on styles: the women's Donna, available in Natural, and the men's Chiba, available in Grey. Both styles retail for $65.

Sanuk SustainaSole // Rubbish Reincarnated

One of the major barriers that has prevented the modern footwear industry from creating more eco-friendly shoes is the widely used chemical heavy foam base that offers both comfort and foot support. To incorporate sustainability while also providing enhanced comfort, Sanuk partnered with BLUMAKA to integrate its recycled foam technology into the SustainaSole line. The new partnership adds to Sanuk's ever-growing list of sustainable material offerings such as Hemp, Jute, Cotton, Linen, Yulex®, recycled polyester, rPET REPREVE and more.

Here is the full list of SustainaSole materials and "shoe-trition" facts:

Upper: 100% Recycled GRS Certified Fibers (65% Recycled Cotton/ 35% Recycled PET).
Upper Lining: 100% Recycled Polyester (GRS certified fiber).
Woven Label: 100% Recycled Polyester (GRS certified fiber).
Sockliner Lining: 100% Recycled Polyester (GRS certified fiber).
Sockliner: Top Layer: 2mm Ortholite Foam made of 5% Recycled Rubber Powder, 15% Recycled PU Foam & 80% Virgin PU Foam.
Bottom Layer: 3mm Ortholite Foam made of 98% Recycled PU Foam & 2% Virgin PU Foam.
Bottom Unit: Features BLUMAKA's technology, consisting of 35% recycled foam content by weight and 75% recycled foam content by volume.
Non-Recycled materials include: Stitching, Gore, Reinforcements, PU Binding Agent, TPU.

"SustainaSole's mission is to provide a sustainable footwear solution, divert waste and give new life to materials which would otherwise be discarded," said Seth Pulford, Director of Marketing at Sanuk. "We're stoked to design our most eco-friendly shoe to date as a company and introduce a new concept in footwear."

"This is a big step forward in Sanuk's journey to create a more sustainable future," said Erik Ecklund, General Manager at Sanuk. "SustainaSole was made with love for humans that respect our planet as much as we do. We hope that our customers will come along for the ride as we continue to innovate and attempt to reduce our footprint."

For more information about SustainaSole, visit www.sanuk.com. A comprehensive list of Sanuk's social and environmental initiatives can be found at www.sanuk.com/corporate-responsibility.

About SANUK®:

Welcome to the world of Sanuk. We're an unconventional footwear brand on a mission to be the outfitter for the journey to your happy place. In 1997, we were founded with one simple goal: to make people smile....and pass it on. In the world of Sanuk, smiles are always wider...every step of the way to your happy place. For more information, visit sanuk.com or follow @sanuk #SmilePassItOn.

About Deckers Brands:

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. To view Corporate Responsibility Reports from Deckers Brands, visit https://www.deckers.com/responsibility. For more information, please visit www.deckers.com.

SOURCE Sanuk