Sanuk Announces 'Try 'Em On For Sighs' Instagram Contest Benefitting Operation Smile

Footwear brand launches program to inspire smiles and trials among fans

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Mar 24, 2015, 08:00 ET

IRVINE, Calif., March 24, 2015 /PRNewswire/ -- Sanuk®, a division of Deckers Brands (NYSE: DECK), the not-so-typical footwear brand known for its iconic sandal/shoe hybrid the Sidewalk Surfer® and Yoga Mat sandals, announced today an expanded version of their marketing initiative, Try 'Em On For Sighs. Rolling out this week in select retail locations nationwide, the campaign rewards participants for trying on any pair of the brand's footwear and sharing their experience on Instagram.

Starting this week through January 8, 2016, consumers who try on any pair of Sanuk® footwear at participating retail locations and share a photo on Instagram with the tags #TryEmOnForSighs, @SanukFootwear and their location will automatically be entered to win in two ways:

Every Friday during contest period, one randomly selected photo submission will be highlighted on the brand's social media channels and participant will win a free pair of shoes from the women's Kat Collection or the men's Boulevard Collection.
Weekly winners will be automatically entered to win the grand prize of a trip for two to Oahu, Hawaii including tickets to the February 2016 Wanderlust Festival and Sanuk footwear for a year.

Additionally, for every photo tagged, Sanuk® will donate one dollar to Operation Smile, an international children's medical charity that performs safe, effective cleft lip and cleft palate surgery to children in low and middle-income countries.

"We are thrilled to again partner with Operation Smile in the spirit of offering the simple gift of a smile to children affected by cleft lip and palate," says Marketing Director for Sanuk® Ethan Anderson. "Our Try 'Em on for Sighs contest is a fun and engaging way to elevate this important cause while also sharing the brand's expanding collection of comfort lifestyle footwear with current and new fans alike."

Sanuk® will roll out the program across various owned and partner retail locations through in-store signage and various communications and at key events throughout the year. The Try 'Em On For Sighs program will also continue to be a main message through the brand's social media channels and website.

For more information on the contest rules and regulations please visit Sanuk.com/sighs.

About the Sanuk® brand
From its early roots in Southern California surf culture to the global lifestyle brand it is today; Sanuk continues to deliver lo-fi innovation and comfort through its full range of footwear for men, women and kids. Founded in 1997, the brand takes its name from the Thai word for "fun" and continues to stay true to its "Never Uncomfortable" attitude. Taking cues from its iconic Sidewalk Surfer®, the first-ever shoe/sandal hybrid, the brand has expanded into vulcanized footwear and street-style inspired casual canvas. As part of Deckers Brands, Sanuk currently owns and operates four freestanding stores and is sold in over 40 countries worldwide. For more information please visit www.sanuk.com or follow @sanukfootwear #NeverUncomfortable

About Operation Smile
Operation Smile, headquartered in Virginia Beach, Virginia, is an international medical charity with a presence in more than 60 countries, whose global network of thousands of credentialed medical volunteers from more than 80 countries is dedicated to helping improve the health and lives of children. Since its founding in 1982, Operation Smile has provided more than 220,000 free surgical procedures for children and young adults born with cleft lip, cleft palate and other facial deformities. To build long-term sufficiency in resource-poor environments, Operation Smile trains doctors and local medical professionals in its partner countries so they are empowered to treat their local communities. Operation Smile also donates medical equipment and supplies and provides year-round medical treatments through its worldwide centers.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Media Contact:
Katherine Kulczyk / Turner PR / 212.889.1700

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SOURCE Sanuk