Santa Says, Dunk Away!

Just in Time for Holiday Cookies, New Milk Glass Emoji is Now Available

California Milk Processor Board Celebrates with Recipes for any Emoji Combination and Deliveries of Free Treats + Milk

Attention: California Food, Lifestyle, Agriculture and Technology Reporters

News provided by

Dec 20, 2016, 04:40 ET

SAN CLEMENTE, Calif., Dec. 20, 2016 /PRNewswire/ --

WHAT:	Just in time for dunking holiday cookies, the new milk glass emoji is now available with the download of the Apple iOS 10.2 software update, enabling users to share their love of milk digitally.
	To celebrate the release, anyone who tweets @GotMilk with the new milk glass emoji plus any other food emoji, will receive a reply from @GotMilk with a recipe for a dish that pairs perfectly with milk. And for a limited time, the California Milk Processor Board (CMPB) will offer select California consumers who follow @GotMilk on Twitter and tweet the new milk emoji with the hashtag #FoodLovesMilk a holiday treat + free milk delivery.

WHEN:	December 20, 2016 through December, 23, 2016.
	For more details, please visit the got milk? social media platforms – Facebook/Twitter @gotmilk and Instagram @officialgotmilk.

WHY:	The CMPB's 2016 statewide advertising campaign, called "Food Loves Milk," highlights milk's essential and complementary role in food pairings – from the classically traditional to the new, bold and unexpected. The campaign showcases milk's versatility and unique ability to complement a range of exciting flavors, from savory to sweet – including holiday cookies for Santa.

WHO:	Originators of the got milk? campaign, the CMPB was established in 1993 as a nonprofit marketing board funded by the California dairy processors, and is administered by the California Department of Food and Agriculture.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

SOURCE California Milk Processor Board