Santa Margherita Kicks Off Summer With ''She Shed'' Campaign

Eco-Sustainable Wine Brand Reaches Consumers through Social Media Program and Interactive Event

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Jun 22, 2016, 08:00 ET

MIAMI, June 22, 2016 /PRNewswire/ -- World-renowned Italian winery, Santa Margherita, has announced the launch of its "She Shed" summer campaign. Leveraging the season's latest design and outdoor entertaining trend, Santa Margherita will share its passion for crafting premium, eco-sustainable wines, while celebrating summer's outdoor entertaining season. Fans and followers of the brand are invited to help bring the She Shed design to life, weighing in on design and décor choices via an interactive social media program. The campaign will culminate with a live unveiling, revealing the consumer-generated She Shed.

Santa Margherita Kicks Off Summer With ''She Shed'' Campaign

In partnership with artist and design blogger, Justina Blakeney, the She Shed program will kick off the crowd sourced design project on Santa Margherita's Facebook Page, providing summer entertaining inspiration and offering consumers an opportunity to be part of a consumer generated build of the shed. Throughout the summer, fans and followers will have the opportunity to vote on featured décor items for the chance to win Santa Margherita-inspired gift baskets, alongside a $5,000 grand prize for one lucky winner to create their own dream outdoor entertaining area. Capitalizing on the growing trend of adult coloring books, Blakeney and Santa Margherita will be offering unique coloring experiences throughout the campaign, as well as at the unveiling event.

The campaign will extend throughout the summer, ending with a She Shed unveiling event on August 24^th at Mar Vista Art Department in Los Angeles, CA. As part of Santa Margherita's commitment to eco-sustainability, the She Shed structure will be entirely made of reclaimed wood and recycled materials and will incorporate repurposed decor throughout. Further, Santa Margherita has partnered with Recycle Across America (RAA), a not-for-profit organization dedicated to simplifying the act of recycling for the general public, to increase awareness surrounding various sustainability and environmental issues. The partnership includes on-site educational awareness and a silent auction at the unveiling event with proceeds benefitting RAA's educational programs.

"The launch of our She Shed campaign allows consumers a glimpse into the brand's principal values of provenance, character, and craftsmanship, and to connect with those values that enrich our consumers' own stories," said Mark Lyle, Vice President of Marketing for Santa Margherita, USA Inc. "We're thrilled that our interactive event, social media program, and committed partnerships, give us the opportunity to celebrate the outdoor entertaining season with our consumers, while showcasing Santa Margherita as the ideal, sustainable wine choice for summer."

"As my go-to wine for all things entertaining, I'm thrilled to be partnering with Santa Margherita," says Justina Blakeney, designer, founder of TheJungalow.com and author of The New Bohemians. "Together, we couldn't be more excited to bring the She Shed to life with the help of our wide audience of nature-loving, creative folks from all over the world."

For more information on the She Shed program, and to participate in the consumer-generated build and accompanying contest, please visit: https://www.facebook.com/santamargheritaus

About Santa Margherita

Founded in 1935, Santa Margherita is a world-renowned Italian winery that prides itself in its deep rooted values of provenance, character and craftsmanship. Headquartered in Veneto for the past 80 years, Santa Margherita has grown into one of the most sought after wine brands in the world.

In line with Santa Margherita's dedication to crafting one of a kind wines, the brand seeks to encourage consumers to be true to themselves and enjoy life's moments with the people they care about most. Santa Margherita is committed to making a premium, top quality wine that complements consumers' lives and enriches their stories. A wine made for who they are.

Santa Margherita represents some of the most prestigious, family-owned properties within three established growing regions of Italy: The Adige Valley, The Hills of Conegliano-Valdobbiadene and the Chianti Classico Zone. With a focus on taste, versatility and sustainability, each property features winemakers dedicated to making the highest quality, traditional Italian wines without the use of chemicals or animal byproducts. Santa Margherita is constantly reinvesting into new resources and technologies that help to deliver a high-quality and sustainable product. The full portfolio is available in 85 countries and is comprised of Pinot Grigio Alto Adige and Valdadige, Chianti Classico Riserva and Prosecco Superiore DOCG, with its Pinot Grigio being one of the most requested imported wines in U.S. fine dining restaurants for many years.

Santa Margherita on Social:
Please join us on Facebook: https://www.facebook.com/santamargheritaus/
Find us on Instagram: https://www.instagram.com/santamargheritausa/
Follow us on Twitter: https://twitter.com/SMWinesUSA

Justina Blakeney Website and Social:

Website: www.justinablakeney.com and www.thejungalow.com
Instagram: https://www.instagram.com/justinablakeney/
Facebook: https://www.facebook.com/justina.blakeney/
Pinterest: https://www.pinterest.com/justinablakeney/

Photo - http://photos.prnewswire.com/prnh/20160621/382074

SOURCE Santa Margherita