Sanrio And Softlips® Cube Lip Balm To Launch Hello Kitty® Limited Edition Collection Summer 2015

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May 21, 2015, 03:30 ET

TORRANCE, Calif., May 21, 2015 /PRNewswire/ -- Sanrio®, parent company of Hello Kitty®, and The Mentholatum Company's Softlips® Cube 5 in 1 Lip Care will partner to launch a new supercute lip balm collection beginning in July 2015. Packaged in a sleek, colorful, glass-like cube, each unique flavor is inspired by some of Hello Kitty's favorite things. The Softlips® Cube Hello Kitty collection will hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen. Designed to fit discreetly into a small purse while remaining easy to find in any bag, this collectible limited edition is a must have for Hello Kitty and Softlips® Cube fans alike.

"Hello Kitty's sweet personality and supercute visual style are the inspirations for the new Softlips® Cube Hello Kitty collection," said Jill Koch, Sr. Vice President of Brand Management and Marketing of Sanrio, Inc. "The limited edition collection pairs Hello Kitty with Softlips'® unique cube design and premium lip balm to provide a unique product that fans will enjoy."

"Softlips® has provided premium lip balms with a flavorful twist to women for over twenty years, and we are thrilled to team up with Sanrio for the new Softlips® Cube Hello Kitty collection. This collaboration is the perfect fit for Softlips® Cube, the lip balm that combines function and style, and Hello Kitty, the cute and sophisticated pop icon," said Jean Legros, VP of Sales and Marketing, The Mentholatum Company.

The collection will debut with two Hello Kitty® personalities and corresponding flavors, "Smart" with a crisp Apple flavor and "Pretty" with a sweet Passion Fruit flavor, followed by "Cute" with a delicious Strawberry Banana flavor in September. The fourth and final flavor, an exclusive mystery flavor, will be available as part of a four-piece gift set starting in November. Whether it is Smart or Cute Hello Kitty, everyone can find their favorite!

The individual Softlips® Cube Hello Kitty balms will retail for $3.49 each and the four piece gift set for $12.99, at retailers nationwide.

About Sanrio^®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty^®, who recently celebrated her 40^th Anniversary. Home to many endearing characters including Chococat^® My Melody^®, Badtz-Maru^® and Keroppi^®, Sanrio was founded on the 'small gift, big smile^®' philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

About The Mentholatum Company
The Mentholatum Company is a global health and wellness company located in Orchard Park, NY, and dedicated to providing effective solutions to consumers' personal care needs. For more information please visit www.mentholatum.com.

Photo - http://photos.prnewswire.com/prnh/20150521/217920

SOURCE The Mentholatum Company