San Rafael Alcohol and Drug Coalition and Youth for Justice to Demonstrate At Mi Pueblo and Circle K to Demand an End to Alcopops Sales in the Canal Neighborhood

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Aug 08, 2014, 06:37 ET

SAN RAFAEL, Calif., Aug. 8, 2014 /PRNewswire-USNewswire/ -- The Drug Free Community-funded San Rafael Alcohol and Drug Coalition, Alcohol Justice's Youth for Justice, and adults, community organizations from across Marin County who have banded together to create an Alcopop-Free Zone® in the Canal area of San Rafael, will demonstrate tonight in front of Mi Pueblo Food Center and Circle K. The public is invited to join in asking these local retailers to voluntarily stop selling dangerous youth-attractive flavored malt beverages (FMBs) known as alcopops.

What: Demonstration / March

When: Friday, August 8, 2014, 7-8 P.M.

Where: Circle K 981 - Francisco Blvd. E, San Rafael, CA 94901 (7 P.M.)
Mi Pueblo Food Center - 330 Bellam Blvd,
San Rafael, CA 94901 (7:30 P.M.)

Who: San Rafael Alcohol and Drug Coalition:

Alcohol Justice
Alcopop-Free Zone® Marin Coalition
Bay Area Community Resources
Canal Welcome Center
Canal Community Businesses, Parents & Residents
First Presbyterian Church of San Rafael
La Plaza Market
Marin County Probation Department
Marin County Health and Human Services
San Rafael Police Department
San Rafael City Schools
The Recovery Station TV Series
University of San Francisco School of Nursing
Youth for Justice
YMCA

Why: Youth-attractive alcopops, or Flavored Malt Beverages (FMBs):

Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
Are packaged in brightly-colored cans, similar to energy drinks
Are priced low enough to effectively target underage drinkers, especially young women
Can be shelved wherever beer is available - including convenience stores and gas stations
In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers
Encourage underage consumption and binge drinking which leads to serious alcohol-related harm

For Additional Information: www.AlcopopFreeZone.us

CONTACT: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336

MEDIA ADVISORY
For events occurring August 8, 2014

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SOURCE Alcohol Justice