Samsung Selects Atmel maXTouch Solution for GALAXY Tab Android Tablet

SAN JOSE, Calif., Sept. 27 /PRNewswire-FirstCall/ -- Atmel® Corporation (Nasdaq: ATML), a leader in microcontroller and touch solutions, today announced that Samsung has selected Atmel maXTouch™ solution to power the recently-launched GALAXY Tab, the first of Samsung's new category of mobile tablet devices. Powered by version 2.2 of Google's Android operating system, the Samsung GALAXY Tab features PC-like web-browsing, powerful multimedia features, mobile email, voice and video calling. This new tablet also has access to the vast array of applications available through Android Marketplace. The GALAXY Tab's slim, lightweight profile packs a 1-GHz processor and a 7-inch capacitive touchscreen that is powered by Atmel maXTouch technology. The Samsung GALAXY Tab is being sold by mobile operator Vodafone Group PLC in many European markets and is expected to be offered by Verizon, Sprint, T-Mobile and AT&T in the US over the next few months.

The Atmel maXTouch solution offers higher performance, better accuracy, faster response times and lower power than competing solutions to provide a better user experience. Its true unlimited touch functionality and faster performance enable advanced features including rejection of unintended touches, multi-touch stretch/pinch and rotate gestures, and handwriting recognition on larger form factor screens, ranging from mobile Internet devices (MIDs) to PC Netbooks and notebooks. The maXTouch solution is based on Atmel's proprietary microcontroller technology, combined with software algorithms for a more robust touch solution.

"Atmel maXTouch solutions have proven to be the best architecture with the highest touch performance, fastest response time and are more precise than competing touch products," said Mr. Dongsub Kim, Principal Engineer and Team Leader at HW Platform R&D Group of Samsung Electronics Mobile Device Division. "After selecting maXTouch solutions for our smaller screen devices, we knew it would be the right choice for Samsung GALAXY Tab. Atmel maXTouch will empower GALAXY Tab users with unlimited touch capabilities and longer battery life, for an overall better experience."

"As the de facto standard in high-end smartphones, Atmel maXTouch solutions will now power the Samsung GALAXY Tab, which is the first of many tablets to use this solution," said Jon Kiachian, Senior Director of Touch Marketing, Atmel Corporation. "The Samsung GALAXY Tab is a phenomenal tablet that brings a better touch experience to the user and we are proud to help Samsung get this to market quickly."

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About Atmel maXTouch Technologies

With true unlimited touch functionality and stylus support, the maXTouch technology will enable exciting new applications, such as tablets, netbooks and MIDs. The microcontroller technology, combined with proprietary algorithms, offers a better touch experience for users of tablet and other applications. The larger screen solution is an enhancement of existing maXTouch products that provide best-in-class configurability to exceed today's user interface requirements for applications such as tablets. For more information, visit www.atmel.com/products/touchscreens. To see Atmel's latest maXTouch videos, visit the Atmel YouTube Channel at www.atmel.com/youtube or follow Atmel on Twitter @atmelcorporatio.

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

©2010 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof are registered trademarks, and maXTouch™ and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

SOURCE Atmel Corporation

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