Samsung Canada Welcomes Canada's Largest Outdoor LED Billboard to Toronto's Yonge-Dundas Square

2014 NXNE Festival to feature interactive launch at 'Times Square North'

MISSISSAUGA, ON, June 20, 2014 /CNW/ - Samsung Canada, a global leader in consumer electronics, is pleased to celebrate the launch today of Canada's largest outdoor LED billboard at Toronto's Yonge-Dundas Square. Individuals travelling through 'Times Square North' will now enjoy content on a 97" ft. wide by 60" ft. tall screen, equivalent to one third the size of a soccer field. The billboard will be officially launched to the public during Samsung's interactive NXNE Festival experience, and will reside above the northwest corner of the Yonge and Dundas Street intersection.

"We're excited to be able to provide visitors to Yonge-Dundas Square with a larger-than-life viewing experience," said HT Kim, President & CEO, Samsung Canada. "Whether on our Curved UHD TVs in Canadian homes, or in one of the busiest public spaces in the country, Samsung is committed to bringing beautiful, immersive entertainment to Canadians."

The new outdoor LED Billboard will serve a variety of purposes following Samsung's interactive NXNE Festival experience such as showcasing Samsung Canada's newest product launches, promotions and partner programs, community updates and helping to bring consumer experiences to life. As Samsung's latest massive interactive billboard, Toronto's Yonge-Dundas Square joins other locations including London's Piccadilly Circus and New York's Times Square in offering a world class digital experience.

Samsung Canada's NXNE Concert Experience

Spectators during St. Vincent's Friday, June 20^th NXNE performance are invited to be part of Samsung's interactive concert experience. Concert-attendees will also have the opportunity to see their #SamsungNXNE 'selfie' featured on Canada's newest LED billboard, and have a chance to win VIP tickets to the show. Some conditions apply. For more information on Samsung's NXNE activity and more, follow @SamsungCanada on Twitter and like Samsung Canada on Facebook.

About Samsung Electronics Canada

Samsung Electronics Canada is a global leader in technology, opening new possibilities for young minded consumers everywhere through innovation, stylish design and premium experiences. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. As a result, Samsung has become a true leader in the technology industry. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands while the Canadian arm was named as one of Strategy Magazine's 2013 Brands of the Year and Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada. Globally, Samsung employs 286,000 people across 80 countries with annual sales of US$216.7 billion.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

SOURCE Samsung Electronics Canada Inc.