Sam's Club® Selects DemandTec to Enhance eValues Personalized Member Offers

SAN MATEO, Calif., Aug. 8, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Sam's Club®, the nation's eighth largest retailer and a leading membership warehouse club with more than 47 million members, has selected DemandTec's Deal Management software service to enhance its eValues program.

Sam's Club will use Deal Management to streamline the collaborative presentation, negotiation, reconciliation, and archiving of member offers and supporting supplier funds for the eValues program.  With a more efficient workflow established, Sam's Club and its suppliers will be able to focus more time on developing even more relevant, personalized offers for their member community.  DemandTec is working in conjunction with FICO®, provider of the eValues program, to integrate Deal Management, streamline the process, and deliver highly targeted, timely offers to members of Sam's Club.  

"Our strategy for eValues continues to focus on delivering highly targeted, relevant offers to our members," said Catherine Corley, Vice President for Membership at Sam's Club.  "Through innovative uses of collaboration on the DemandTec network, we expect to better serve our members."

Deal Management is a component service of DemandTec End-to-End Promotion Management™, a solution that includes related software services for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis.  DemandTec is an online network of shared software services and analytics that enables fact-based, analytics-driven collaboration between retailers and consumer products companies.  

"DemandTec is honored to help Sam's Club deliver even greater benefits to members of the eValues program," said Dan Fishback, President and Chief Executive Officer of DemandTec.  "I am personally excited to see the DemandTec network expand both in size and scope to support innovative strategies with world-class retailers."

About Sam's Club®

Sam's Club®, a division of Wal-Mart Stores, Inc., is the nation's eighth largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million members in clubs across the U.S., as well as in Brazil, China and Mexico. Members save an average of 30 percent over traditional retailers. To learn more about Savings Made Simple(SM), visit SamsClub.com, and look for Sam's Club on Twitter and Facebook. 

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 400 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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