SAMMY Awards Entry Deadline Approaching

Scholarship Offers $7,500 for High School Athletes Who Refuel with Milk

News provided by

Feb 24, 2011, 08:00 ET

WASHINGTON, Feb. 24, 2011 /PRNewswire/ -- Calling all high school seniors — there's only one week left to apply for the 2011 Scholar Athlete Milk Mustache of the Year (SAMMY) Awards for the chance to win a $7,500 scholarship for college.

This unique scholarship is sponsored by the National Milk Mustache "got milk?®" Campaign in partnership with USA TODAY. The SAMMY Awards educate teens on the importance of making smart choices— like eating right, staying active and refueling with milk after tough workouts. Twenty-five student athletes who excel in academics, athletics, community service and leadership will earn a $7,500 scholarship, attend an awards ceremony with celebrity guests at Walt Disney World and appear in their own Milk Mustache ad in USA TODAY.

It's easy to apply!

Log onto www.bodybymilk.com by March 4, 2011 to see complete rules and fill out an online application
Describe in 250 words or less how you refuel with milk while excelling in academics, athletics, community service and leadership
Finalists will be named in June 2011

About Body By Milk®

Body By Milk® is part of the National Milk Mustache "got milk?®" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. For more information, go to www.bodybymilk.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.

SOURCE MilkPEP