Salvation Army Ready to Do Even More Good with Denver Mattress

DENVER, Nov. 16, 2017 /PRNewswire/ -- After generating a record $500,000 in donations last year through its Together Doing Even More Good campaign, The Salvation Army Intermountain Division is hoping to do even better this year. As it has done for the past 17 years, Colorado-based Denver Mattress Company will be matching the first $150,000 raised throughout the Thanksgiving Day to Christmas Day campaign.

"Last year we introduced a new campaign theme, Together Doing Even More Good," says Divisional Commander Lieutenant Colonel Daniel Starrett. "We knew from the very start this was more than a subtle variation of The Salvation Army's popular tagline," Starrett continues. "It was a call for us to redouble our efforts, to strengthen our commitment to those we serve. In light of the unprecedented response to last year's campaign, I feel Together Doing Even More Good struck a chord with many in our community."

Beyond its matching gift, Denver Mattress is supporting the campaign through television spots, paid media, and in-store signage. There is also a dedicated landing page (www.denvermattresscares.com) and The Salvation Army will once again employ a combination of targeted e-mails, direct appeals website features, and social media.

"For 18 years now, we have entered into the holiday season knowing our company will again play a part in the important work being done by The Salvation Army," comments Dan Visser, president of Denver Mattress. "Participation gives us a much greater sense of meaning and purpose," Visser says. "So we welcome back those who have been part of this important effort in the past and we invite others to join us for the first time. Because together we will do even more good."

About The Salvation Army
The Salvation Army has been meeting the needs of individuals, families, and communities in Colorado since 1887. The helpless, hopeless, and needy rely on The Salvation Army for food, clothing, shelter, encouragement, comfort, and prayer. The Salvation Army also provides education, childcare, eldercare, gang intervention, athletics, character building, alcohol/substance abuse rehabilitation, and emergency response to natural disasters.
Visit www.imsalvationarmy.org

About Denver Mattress
Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. By having a single factory, Denver Mattress is able to maintain high quality control standards and deliver a more consistent product at a lower cost than multiple factory producers. Denver Mattress along with Sofa Mart, Oak Express, and Bedroom Expressions make up the four specialty stores within Furniture Row. A Better Tomorrow Starts Tonight.®
Visit http://www.DenverMattress.com

Contact
John Knippenberg | Furniture Row Marketing
[email protected]

SOURCE Denver Mattress

Related Links

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