Salted Venture Smart Golf Shoes Named CES 2017 Innovation Awards Honoree

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Nov 17, 2016, 09:00 ET

SEOUL, South Korea, Nov. 17, 2016 /PRNewswire/ -- K-ICT Born2Global Centre (Born2Global), a major Korean government agency under the Ministry of Science, ICT and Future Planning (MSIP), announced on November 17 that Salted Venture's, a member of Born2Global, independently developed smart golf shoes, Iofit, was named a CES 2017 Innovation Awards Honoree in the wearable technology category.

Salted Venture's independently developed smart golf shoes, Iofit, will be receiving the Innovation Award at CES 2017, the world's largest electronics expo

The CES Innovation Award is granted by the Consumer Technology Association to the highest-quality products in 28 categories (e.g. home appliances). The wearable technology category has seen increasingly intense competition in recent years. The award-winning smart golf shoes will be displayed at the CES Innovation Awards Showcase, which runs January 5 to 8, 2017 in Las Vegas, Nevada.

Iofit is a golf shoe brand that helps the wearer achieve the most effective impact position by measuring the degree to which the wearer's center of gravity shifts using a sensor attached to the sole. Through a self-developed mobile application, the device can process 30 to 120 data frames per second.

Iofit provides not only real-time data on changes in the wearer's center of gravity, but also balance data for each swing position like address, backswing top, and impact point. The wearer can compare this data with that produced by professional golfers and then use it to adjust his or her posture or discuss technique with a coach.

The key focus of the company was to enhance the sensor's sensitivity and make it more durable and water resistant. This device is highly accessible, as it is more compact in size and much more affordably priced (KRW200,000, or USD171) than other similar devices. Salted Venture plans to apply this technology to other types of sports footwear, such as baseball, tennis and weightlifting shoes.

For more detailed information on Salted Venture, please check out http://iofitshoes.com/

Contact Person:

Jina Lee
[email protected]

Photo - http://photos.prnewswire.com/prnh/20161116/440078

SOURCE K-ICT Born2Global Centre