Sales of Jamie Oliver's Latest Cookbook Sizzle in Europe, According to Media Control GfK International

LOS ANGELES, Nov. 18, 2010 /PRNewswire/ -- Media Control GfK International, the leader in international media and entertainment tracking servicing the global entertainment industry, announced today first week sales of Jamie Oliver's newest cookbook set an all time record for the genre in Europe.

According to Media Control GfK International research, based on actual point-of-sale retail data, consumer purchases of Oliver's fourteenth self-authored cookbook '30 Minute Meals' elevated Britain's famous chef to best in class status as the first international chef to enter multiple Top 10 European book markets within the first week of the book's release.

Notable first week sales rankings included Austria (1), Switzerland (1), Netherlands (1), and Germany (5).

Media Control GfK International book tracking service provides weekly retail sales and gross consumer spending data on books sold in 10 European countries. For more information about Media Control GfK International's book tracking service, contact: [email protected]

About Media Control:

Established in 1976, Media Control is the world's largest provider and expert of international media & entertainment performance metrics, collecting point-of-sale data from 29 countries and providing both local and global data analysis to industry clients necessary to make informed decisions in today's rapidly-changing entertainment environment. Media Control has offices in over 30 countries.

SOURCE Media Control GfK International