Sales of Batteries for Use by Consumers Will Approach $7 Billion in 2020

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Jan 16, 2017, 08:46 ET

CLEVELAND, Jan. 16, 2017 /PRNewswire/ -- Consumer battery demand totaled $6.1 billion in 2015, accounting for over two-fifths of the overall battery market. Through 2020, sales of batteries used in consumer applications are forecast to expand 2.5 percent per annum, the slowest pace of increase of any major market but an improvement from the 2010-2015 period, when advances were dampened by accelerating trends away from Ni-Cad and Ni-MH rechargeable chemistries in various consumer applications. These and other trends are presented in Battery Markets in the US, a new study from The Freedonia Group, a Cleveland-based industry research firm.

The study is available here
http://www.freedoniagroup.com/industry-study/battery-markets-in-the-us-by-application-and-end-user-3483.htm

Rechargeable batteries dominate consumer battery demand, accounting for nearly two-thirds of the total in 2015. According to analyst E. Reta Sober, "The rising energy requirements of many consumer devices support an ongoing shift in demand toward rechargeable batteries and away from single-use cells." The greater cost-effectiveness and longer useful life of rechargeable types compared to single-use batteries support this trend.

Through 2020, single-use batteries will continue to underperform rechargeable types. Alkaline cells will remain the dominant single-use battery type through 2020, in part due to the large existing base of consumer products that run on alkaline cells and require periodic replacement. Alkaline-dependent products include many consumer entertainment and portable lighting devices, as well as smoke detectors and many toys and games. In addition, some manufacturers offer alkaline batteries specifically engineered for use in photography equipment.

Related studies include:
#3468 Single-Use (Primary) Batteries (November 2016)
http://www.freedoniagroup.com/industry-study/single-use-primary-batteries-in-the-us-3468.htm
#3458 Rechargeable (Secondary) Batteries (September 2016)
http://www.freedoniagroup.com/industry-study/rechargeable-secondary-batteries-3458.htm

About The Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is a leading international industrial research company publishing more than 100 studies annually. Since 1985 we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Each study includes product and market analyses and forecasts, in-depth discussions of important industry trends, market share information and profiles of the leading industry players. Reports can be purchased at www.freedoniagroup.com and are also available on www.marketresearch.com and www.profound.com.

Press Contact:
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SOURCE The Freedonia Group