Salemville® Blue-Veined Cheeses Unveils New Products And Redesigned Packaging Through June/July Giveaway

RICHFIELD, Wis., May 29, 2012 /PRNewswire/ -- DCI Cheese Company ("DCI") today introduces three new items to its award-winning line of blue-veined cheeses:  Salemville Smokehaus Blue® wedges (4 oz.), Salemville Reserve wedges (4 oz.) and Salemville Reserve crumble cups (4 oz.). Additionally, all of the brand's four ounce exact weight wedges have received appealing new packaging.

These additions and updates are being launched in tandem with Salemville's newest enter-to-win contest:  "Enjoy Life's Simple Pleasures." Promotional materials and coupons can be found in select retailers nationwide throughout the June 1–July 31 contest. Additionally, consumers with smart phones can connect directly to the contest website (www.salemville.com) via the display's QR code to access the online entry form or to view wine pairings, serving suggestions and recipes. One lucky grand prize winner will receive a weekend getaway to a bed and breakfast in Pennsylvania's Amish country valued at $2,000.

Salemville cheeses are farmer-certified rBGH free, rich in calcium and contain no preservatives or chemical additives. They feature enticingly creamy textures and beautiful, consistent veining. Salemville Smokehaus Blue is a hand-crafted Applewood smoked blue cheese with a slightly sweet, lightly smoky flavor that pairs nicely with apples, walnuts and sweet wines. Salemville Reserve is a premium blue-veined cheese that undergoes extended aging to achieve a delightfully earthy and savory flavor that shines on burgers and salads.

Retailers interested in purchasing Salemville cheeses can contact a DCI sales representative by e-mail at [email protected] or by phone at 1.800.782.0741. Details about Salemville's "Enjoy Life's Simple Pleasures" promotion are available on www.salemville.com throughout the promotion.

About DCI Cheese Company
Richfield, Wisconsin-based DCI Cheese Company has been an innovative leader in the cheese industry since 1975. The company markets and sells a broad range of imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King's Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI's value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and its portfolio of brands, visit www.dcicheeseco.com.

SOURCE DCI Cheese Company

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