Salad Match: Online Dating Now on the Menu at Just Salad

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Jul 14, 2010, 10:08 ET

NEW YORK, July 14 /PRNewswire/ -- The fresh quick serve concept Just Salad announces the launch of SaladMatch.com, a new online dating platform designed to play cupid amongst the nutrition-minded customer base who frequent Just Salad's New York City and Hong Kong locations. Owned and operated by entrepreneurs Nick Kenner and Rob Crespi, Just Salad is known for attracting young professionals with its wide variety of unique, fresh ingredients, prompt service and upbeat atmosphere.

In 2006, New York Magazine dubbed the original Park Avenue and 51st Street location a "lettuce-based midtown meat market" after plucking polished young single professionals for interviews from the lunchtime queue –and learning of their ulterior motives.

"When we opened the first Just Salad the goal was to fill a void of attractive, healthy and convenient lunch options to the bevy of young professionals working in Manhattan," says Kenner. "SaladMatch is one more way for us to improve the lives of our customers and have a little fun at the same time."

Once users log on and create their free profile, SaladMatch searches its ever-growing database for compatibility based on gender preference, favorite Just Salad location, top five salad toppings, dressing of choice and a special section for users to fill in criteria for their ideal "salad soulmate." Users are presented with a list of possible matches and a place to keep track of their dating schedule. Naturally, users are encouraged to have their first date at their preferred Just Salad location.

To date, Just Salad's main ingredient for success has been their incentive program. In addition to giving loyalty cards to repeat customers, those who reuse the vibrantly colored signature Just Salad bowls in orange, green or white get two free salad toppings – the brand's popular and environmentally-friendly trademark. With the introduction of SaladMatch, Kenner and Crespi continue to build on their foundation that keeps the customers' wellbeing at heart.

SaladMatch is a free online dating service. Sign up at www.saladmatch.com. No purchase necessary.

About Just Salad

Just Salad opened its first location on 51st Street and Park Avenue in May 2006 and has since expanded to four additional locations in Manhattan and two locations in Hong Kong, China. The restaurants focus on providing healthy quick lunch and dinner options for everyone from working professionals to families. Founders Nick Kenner and Rob Crespi were named in Inc. Magazine's 30 Under 30 list of America's Coolest Young Entrepreneurs for filling the void of guilt-free, attractive eating options. For more information, visit the Just Salad Web site at www.justsalad.com or SaladMatch at www.saladmatch.com.

SOURCE Just Salad