Saks Fifth Avenue and Frederic Fekkai Announce the Fekkai Style Trial Event

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Aug 17, 2010, 09:03 ET

NEW YORK, Aug. 17 /PRNewswire/ -- Saks Fifth Avenue and Frederic Fekkai, jointly announce their "Style Trial" day, exclusively at Saks Fifth Avenue stores nationwide.

(Photo: http://photos.prnewswire.com/prnh/20100817/NY51388 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100817/NY51388 )

Hair is your best accessory and Frederic Fekkai wants everyone to unlock the key to great style! Frederic Fekkai invites customers to Saks Fifth Avenue stores nationwide on Thursday, August 26 to receive a personalized hair consultation and complimentary full sized Fekkai Advanced styling product, up to a $25 value, while supplies last.

Receiving your free product is as easy as 1-2-3!

Visit FekkaiStyleTrial.com and print out the Fekkai Style Trial Registration page.
Fill in the required information and check the box of your preferred Fekkai Styling product.
Bring the printed and completed registration page to your local Saks Fifth Avenue on August 26 to redeem your complimentary full-size styling product.

The Fekkai Style Trial event is part of the exciting "Wear Your Hair" campaign from Fekkai and includes the chance to take home a best selling styling product. A Fekkai team representative will be on-hand to offer a personalized consultation complete with a corresponding complimentary product to help them achieve their ultimate style! Product options include: Advanced Full Blown Volume Lifting Hairspray, Advanced Brilliant Glossing Creme, Advanced Salon Technician Color Care Anti-Fade Topcoat & Coiff Controle Ironless Straightening Balm.

Fekkai invites current devotees as well as new consumers to Saks Fifth Avenue for their personalized consultation. The Style Trial will run nationwide throughout the day at Saks Fifth Avenue Fekkai counters! Try Fekkai today and experience salon proven results.

The Fekkai Style Trial is limited to one styling product per customer and is only available while supplies last.

For additional information about the Fekkai Style Trial please visit www.fekkaistyletrial.com.

For further information contact:
Frederic Fekkai & Co.
Public Relations
212.583.3232

About Frederic Fekkai & Co.

Frederic Fekkai & Co. is the leader in luxury hair care, offering a complete range of innovative products and exclusive, full-service salons. The Company is dedicated to creating a unique portrait of style for each individual. Fekkai products are distributed through the finest beauty retailers around the world and, of course, in the world famous Frederic Fekkai Salons.

About Saks Fifth Avenue:

Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 50 full-line stores in 24 states, 5 licensed stores in the Middle East and 1 licensed store in Mexico City, 55 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.

SOURCE Saks Fifth Avenue