Sakar Unveils New Sesame Street Audio, Electronics Accessories

DALLAS, Oct. 7, 2014 /PRNewswire/ -- FALL TOY PREVIEW -- Audio and electronics leader Sakar International today announced it has inked a new licensing agreement with Sesame Workshop to produce a new line of audio and electronics accessories featuring the lovable characters from Sesame Street, the most popular and award-winning children's television program in the world. Sakar announced the new license and product line at the 2014 Toy Industry Association's Fall Toy Preview going on now through October 9 at the Dallas Market Center/World Trade Center.

A global icon that just launched its 45^th season, Sesame Street has earned an unprecedented 159 Emmy Awards and 10 Grammys for its engaging, educational programming.  Sesame Street has also become a digital powerhouse, with over 45 apps now available on five device/OS platforms and 1.3 billion YouTube video views and counting.

This ubiquitous growth makes Sakar's new character-themed products a perfect fit for the digital generation. The new line will include a range of headphones, earbuds and speakers, and phone and tablet cases, all compatible with any mobile device. Additional products, including karaoke machines, musical instruments and computer accessories, may also be added to the lineup.

"Sesame Street has been an entertainment and educational staple of virtually every household in America for more than 40 years," said Liza Abrams, VP of licensing with Sakar. "It's a privilege to develop and launch this new line of digital accessories for this iconic brand with such an enduring appeal."

The first round of the new Sesame Street products is expected to hit store shelves this spring. To learn more, visit Booth 12-1400 on Level 12 during the 2014 Fall Toy Preview or visit www.sakar.com.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories.

Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of tablets, cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China.

SOURCE Sakar International, Inc.

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