Sailor Jerry Spiced Rum Partners With Kiehl's Since 1851 to Host the Sailor Jerry Home Base for Fleet Week 2017

NEW YORK, May 10, 2017 /PRNewswire/ -- A proud partner to Fleet Week New York 2017, Sailor Jerry Spiced Rum, created to honor the father of American old school tattooing, Norman "Sailor Jerry" Collins, has partnered with another original American brand, Kiehl's Since 1851, to host its Sailor Jerry Home Base for Fleet Week in the brand's Hell's Kitchen location (678 9^th Avenue at west 47^th Street). Conveniently located in the heart of the Fleet Week New York activities, the Sailor Jerry Home Base will be open to the public on May 25^th and May 26^th, offering complimentary Norman "Sailor Jerry" Collins tattoos, by noted tattoo artists Three Kings, to members of the military and their supporters on a first come, first served basis, from 11am-5pm.

The Sailor Jerry Home Base will once again serve as Sailor Jerry's one-stop shop for all things Fleet Week New York, including information on events and specials going on throughout Manhattan. Willing participants can stop by and sign up for a complimentary Norman Collins' flash tattoo by New York's own Three Kings tattoo parlor, view a custom Sailor Jerry Harley-Davidson motorcycle designed by Oliver Peck, and experience Kiehl's efficacious skincare products. In addition to welcoming sailors, marines, coast guardsmen/women, and their supporters, Kiehl's Hell's Kitchen will also offer members of the military 20% off on purchases, with the presentation of valid military ID, throughout the duration of the Sailor Jerry Home Base.

"For Sailor Jerry Spiced Rum, Fleet Week is a time to celebrate, honor and thank members of the military for everything they do," said Josh Hayes, Senior Brand Manager of Sailor Jerry Spiced Rum. "This year, we have taken our celebration to a new level with this collaboration with Kiehl's Since 1851, an excellent partner with shared values and with our Welcome Party aboard the Intrepid Sea, Air & Space Museum, a perfect setting to toast all those who give their service for our country. We cannot wait to open our Sailor Jerry Home Base and together offer some great experiences to the visiting members of the military."

"Like Sailor Jerry Spiced Rum, Kiehl's Since 1851 is a true American brand and we are thrilled to host members of the military during this year's iconic Fleet Week in the heart of NYC," said Chris Salgardo, President of Kiehl's USA.  Founded as an old-world pharmacy in Manhattan's East Village in 1851, Kiehl's offers efficacious skin, hair and body care products for women, men, babies and even pets. Today, Kiehl's is available worldwide, and along with its products, is also renowned for its rich, New York heritage and history, and commitment to philanthropy.

Sailor Jerry Spiced Rum was created to honor Norman "Sailor Jerry" Collins, and this partnership with Fleet Week New York is one way of doing that. Collins was born January 14^th, 1911, and quickly found his aptitude for tattooing while traveling the country, hopping freight trains with a man named "Big Mike" who taught him the hand-pricking method. At 19, Collins joined the U.S. Navy where he was exposed to the art and culture of Southeast Asia. Following his time in the service, Collins made WWII-era Honolulu his home and continued honing his skills as a tattoo artist. Sailors on Shore Leave would wait in line for hours outside Collins' Hotel Street tattoo shop to be inked by the master himself.  Not one to rest idly, Collins also became a licensed skipper of a large three-masted schooner, played the saxophone in his own band, and frequently hosted a radio show. These personal passions of Collins are now celebrated through Sailor Jerry Spiced Rum.

In addition to the Sailor Jerry Home Base program with Kiehl's, the spiced rum has partnered with the USO to throw the official USO and Sailor Jerry Welcome Celebration aboard the iconic Intrepid Sea, Air & Space Museum. This second annual celebration will include a free concert for the troops by the three-time Grammy-winning Alabama Shakes, delicious rum cocktails, food and more. Complimentary tickets and additional information on how to attend will be available later this month.

To learn more about Sailor Jerry Spiced Rum's Fleet Week activities and for a calendar of events, log onto www.sailorjerry.com.

About William Grant & Sons
William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich^®, The Balvenie^® range of handcrafted single malts and the world's third largest blended Scotch, Grant's^®, as well as other iconic spirits brands such as Hendrick's^® Gin, Sailor Jerry^® Spiced Rum, Tullamore D.E.W.^® Irish Whiskey, Monkey Shoulder^® Blended Malt Scotch Whisky and Drambuie^® Scotch Liqueur.

William Grant & Sons has been honored as "Distiller of the Year" by the prestigious International Wine & Spirit Competition and International Spirits Challenge 11 times over the past 16 years.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, Art In The Age, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.

About Kiehl's
Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide. For additional information on Kiehl's since 1851, visit kiehls.com.

SOURCE Sailor Jerry Spiced Rum

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