Sagent Wins Big With Caltrans "Be Alert" Public Awareness Campaign
Sagent, a California social marketing agency, won awards from PRSA and ARTBA for a driver awareness campaign designed to improve safety conditions for highway workers.
SACRAMENTO, Calif., March 1, 2016 /PRNewswire/ -- Sagent (formerly ProProse), the Sacramento-based social marketing agency, was recognized by the Public Relations Society of America (PRSA) and the American Road and Transportation Builders Association (ARTBA) for its "Be Alert" Caltrans campaign.
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The two professional organizations independently bestowed honors upon Sagent and its partner, Glass Agency, for development and management of the multi-media campaign. The awards included a 2015 PRSA Influencer Award for External Community Relations Campaign and top national honors from the ARTBA.
"We are so pleased to be recognized by PRSA and ARTBA for our work on the "Be Alert" campaign for Caltrans," said Anne Staines, president at Sagent Marketing. "Creating campaigns that positively impact our community is at the core of what we do, and it's truly an honor to be recognized for this influential work."
Caltrans contracted with Sagent and Glass to create messaging that increases driver awareness and improves safety for highway workers. The positive impact campaign runs through March 31, 2016 and features children of Caltrans workers who urge drivers to be alert because their parents are at work. Billboards with the message strategically line busy highways.
Currently, Sagent contracts with Caltrans, various government agencies, non-profits and private entities to create campaigns that inspire people to live healthier, safer and more sustainable lives.
About Sagent Marketing
Founded by industry veteran Anne Staines, Sagent is an award-winning marketing and communications agency specializing in socially beneficial campaigns. Our team contracts with public agencies, nonprofit organizations and privately owned "companies with a conscience" throughout the country to create and manage campaigns that advance and enhance people's health, safety and wellbeing. Offering a full-range of strategic and creative services, Sagent creates innovative and sustainable campaigns and programs that inspire positive social norm changes. Sagent is a California-certified small business, a woman-owned DBE and a CMAS-certified agency.
Learn more at sagentmarketing.com.
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SOURCE Sagent
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