Safi Kilima Tanzanite Unveils New Logo

NEW YORK, Sept. 5, 2017 /PRNewswire/ -- Safi Kilima Tanzanite, a premier collection within the Diamonds International brand portfolio, has been celebrating the 50^th anniversary of tanzanite, one of the rarest gems in the world, for 2017. In celebration of this momentous occasion and the next 50 years to come, the brand announced a new logo will be unveiled starting with the 2017-2018 Caribbean season.

Safi Kilima Tanzanite Brand Director Alison Finkler said, "Tanzanite is a generational stone – one that is passed down through a family's lineage and Safi Kilima Tanzanite is one of the largest brands distributing this exquisite gem. To celebrate the last 50 years since tanzanite was founded, the brand is moving into the future with a contemporary tone that can be seen immediately with the release of our revitalized logo headlining our new collection releasing later this year."

The logo, which will take inspiration from the newly designed brand stores throughout the Caribbean, Mexico and Alaska, will offer a modern appeal to a stone that is rich in history and tradition. The new logo is just one of the numerous initiatives the brand is focused on implementing throughout 2018, following the exposure and increased interest in the gemstone during the 50^th anniversary.

Safi Kilima Tanzanite recently released a prized discovery last month: a 600 carat gemstone that is currently on display in the Safi Kilima Tanzanite showroom by appointment only.

About Safi Kilima Tanzanite:
Founded in 2010, Safi Kilima Tanzanite is a global leader in tanzanite.  The premier brand is exclusive to Diamonds International and Tanzanite International stores; the largest tax and duty free jewelry retailer in the Caribbean, Mexico and Alaska. In 2017, Tanzanite celebrated its 50^th anniversary and the timeless quality, superior grade and value that has become synonymous with the rare, blue and violet colored stone. For more information please visit www.safikilima.com.

About Diamonds International:
With over 125 stores, Diamonds International is the largest and most prominent privately held jewelry retailer in the Caribbean, Mexico, and Alaska. Established in 1988, Diamonds International is the world's largest tax-free, duty-free jewelry retailer providing tourists with an extensive portfolio of fine jewelry and elegant timepieces. Sourcing from the world's largest and most important mines, while supporting ethical mine-to-market practices, the patented 90 faceted Crown of Light diamond cut and acclaimed Safi Kilima Tanzanite collection are both exclusive to the U.S. based fine jeweler.  For more information about Diamonds International, visit www.diamondsinternational.com.

MEDIA CONTACT:
Diamonds International
Samantha Eng
e. [email protected] 
t. (516) 250-8914

SOURCE Diamonds International

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