Safi Kilima Tanzanite Celebrates The December Birthstone

NEW YORK, Dec. 4, 2017 /PRNewswire/ -- Safi Kilima Tanzanite, a premier brand within the Diamonds International portfolio, has launched its "December to Remember" campaign in celebration of the December birthstone. Throughout the campaign and the month of December, Safi Kilima Tanzanite will release new product introductions, in-store activations and social media promotions to increase brand awareness for this rare gemstone that is currently celebrating its 50^th anniversary.

Safi Kilima Tanzanite Brand Director Alison Finkler said, "Tanzanite is a generational gemstone – meaning with how rare the stone becomes every moment, collectors and jewelry purveyors are handing them down as keepsakes for years to come. Whether you're born in the month of December or not, it's truly something to have in your jewelry wardrobe!"

Tanzanite was added to the Official Birthstone List in 2002 for the month of December to accompany topaz. With the gaining popularity of tanzanite and decrease in availability, tanzanite has become the must-have birthstone for anyone looking specifically for December birthstone jewelry.

On December 17, 2017, Safi Kilima Tanzanite will create a one-week only trunk show within 125 Diamonds International and Tanzanite International stores across the Caribbean and Mexico. During this week, customers will be privy to giveaways, incentives, owner's pricing and limited-edition collector pieces while supplies last. The trunk show will conclude on December 23^rd, but fear not – Safi Kilima Tanzanite intends on bringing the beauty of tanzanite to the world for years to come!

About Safi Kilima Tanzanite:
Founded in 2010, Safi Kilima Tanzanite is a global leader in tanzanite.  The premier brand is exclusive to Diamonds International and Tanzanite International stores; the largest tax and duty free jewelry retailer in the Caribbean, Mexico and Alaska. In 2017, Tanzanite celebrated its 50^th anniversary and the timeless quality, superior grade and value that has become synonymous with the rare, blue and violet colored stone. For more information please visit www.safikilima.com.

About Diamonds International:
With over 125 stores, Diamonds International is the largest and most prominent privately held jewelry retailer in the Caribbean, Mexico, and Alaska. Established in 1988, Diamonds International is the world's largest tax-free, duty-free jewelry retailer providing tourists with an extensive portfolio of fine jewelry and elegant timepieces. Sourcing from the world's largest and most important mines, while supporting ethical mine-to-market practices, the patented 90 faceted Crown of Light diamond cut and acclaimed Safi Kilima Tanzanite collection are both exclusive to the U.S. based fine jeweler.  For more information about Diamonds International, visit www.diamondsinternational.com.

MEDIA CONTACT:
Safi Kilima Tanzanite
Samantha Eng
e. [email protected] 
t. (516) 250-8914

SOURCE Diamonds International

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