Saffron Road™ Introduces New Dessert Mini Tarts for Easy Holiday Entertaining

STAMFORD, Conn., Nov. 7, 2013 /PRNewswire/ -- Saffron Road™, the packaged food brand of American Halal Co., is delighted to announce the launch of their new line of Dessert Mini Tarts at Whole Foods Market (NASDAQ: WFM) nationally this month. These bite-size delicacies are inspired by the irresistible flavors of India, South America and France. Saffron Road's new Mini Tarts make entertaining guests quick and easy as they require no baking and practically no preparation – simply take the Tarts out of the freezer to defrost and then serve. Given their mini size, each guest can decide how much they'd like to eat and not feel guilty about eating too much or leaving a large amount of their dessert on the plate. 

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Saffron Road's epicurean dessert line, which is in premium packaging adorned with gold embossed lettering, includes:  

Kashmiri Lemon Ginger - Made with creamy Shrikand, a delicious hand-crafted yogurt cheese formed from strained Dahi, swirled with tangy lemons and fresh pureed ginger. 

Chocolate Coconut Cheesecake with Fair Trade Chocolate – Made with wondrous Fair Trade chocolate and coconut shavings to create a cheesecake beyond compare.

Salted Caramel Cheesecake - Rich, creamy cheesecake featuring the delightful dance of sweet caramel with the counterpoint of natural French sea salt.

"We're very excited to introduce these sophisticated delicacies inspired by the world's best ingredients and traditions," says Adnan Durrani, CEO of Saffron Road. "Featuring Shrikand, a strained Yogurt cheese from India, Fair Trade chocolate from South America, and French sea salt, we ventured from exotic tastes across three continents to bring Saffron Road's customers these unique World Cuisine epicurean treats. These elegant Mini Tarts will bring cheer and adventure into American homes for the Holidays."

"Saffron Road's decadent new Mini Tarts are perfect for social gatherings and for holiday parties, especially since they are so easy to just thaw and serve. All of Saffron Road's innovation, product development, consumer and community outreach, and stellar success is a direct result of our win-win partnership with the Whole Foods Market Global Team and we look forward to our further mutual success with this new line at Whole Foods Market," commented Executive Vice President of Saffron Road, Jack Acree.

"From the day we first started carrying Saffron Road's products, they've delivered fresh ideas and new flavors that our shoppers really love and can't find anywhere else," said Dwight Richmond, Global Grocery Purchasing Coordinator for Whole Foods Market. "These new Mini Tarts will be a great addition to any holiday table."  

Consumers can find the new Mini Tarts at Whole Foods Market stores' frozen aisles for the suggested retail price of $8.99 each.          

About Saffron Road

American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company's management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road's mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free.  Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated.

SOURCE Saffron Road

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