Saffron Road™ Introduces First-of-its-Kind All Natural Lamb Broth

STAMFORD, Conn., Nov. 5, 2013 /PRNewswire/ -- Saffron Road, the packaged food brand of American Halal Co., is launching a premium all-natural, Halal Certified, gluten free Lamb Broth nationally at Whole Foods Market (NasdaqGS: WFM) stores this month. Saffron Road's Classic Culinary Lamb Broth celebrates the chef's tradition of using culinary ingredients and kettle cooking – in particular, by incorporating pasture raised 100% vegetarian-fed lamb with hearty vegetables and rich, flavorful herbs, providing three grams of protein per serving. Saffron Road currently has three other broths in distribution, but the new Lamb Broth would not exist without the support and guidance of Whole Foods Market. The first-of-its-kind lamb broth will join the three other Saffron Road broths: Artisan Roasted Chicken Broth, Traditional Low Sodium Chicken Broth, and Classic Culinary Vegetable Broth.

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Whether used with vegetables, in making homemade stews, soups and sauces, or to liven up leftovers, these culinary inspired broths enable consumers to add rich flavor to their own recipes. In addition to being a delicious time-saver, studies by the Weston Price Foundation show that Saffron Road's broths can promote good digestion, strengthen joints and increase respiratory health.

"Saffron Road just set another unprecedented milestone – we are the first Halal lamb broth to be sold in the high-end Tetra package, which we believe is healthier than the mainstream soup can containers or stock cubes," says Adnan Durrani, CEO of Saffron Road. "With the guidance of the Global Grocery Team at Whole Foods Market, we took that innovation up a notch further in culinary excellence; all of our broths also use a very delicate brew of pure Halal antibiotic free gelatin and naturally vitamin-infused herbs and roasted vegetables, bringing an unmatched robust flavor and quality to our broths that home chefs can really celebrate. Our consumers have been eagerly requesting a Saffron Road Lamb Broth, so we are thrilled to be able to meet this need."

"The popularity of our broths has been growing over time, as they have won awards and grown in consumer acceptance. Being able to partner with Whole Foods Market on such a unique and delicious item has been a great partnership – and just in time for the busy Holiday cooking season," added Jack Acree, Executive Vice President of Saffron Road.

"Our shoppers look to Whole Foods Market to find top quality products that they simply can't find anywhere else, so we're thrilled to be the only retailer offering Saffron Road's new Lamb Broth," said Dwight Richmond, Global Grocery Purchasing Coordinator for Whole Foods Market. "Saffron Road has consistently delivered fresh ideas and new flavors for our shoppers to enjoy and we're confident the new broths will be a bit hit, too."

The new Lamb Broth is currently available exclusively at select Whole Foods Market stores at the suggested retail price of $4.99.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company's management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road's mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free.  Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated.

SOURCE Saffron Road

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