Saffron Road Congratulates Whole Foods Market on Commitment to Non-GMO Transparency

STAMFORD, Conn., March 8, 2013 /PRNewswire/ -- Saffron Road would like to congratulate Whole Foods Market for their announcement today to have all products labeled to indicate if they contain genetically modified organisms (GMOs), as well as their commitment to full GMO transparency by 2018.

"With the growing concern among consumers about the inclusion of GMO ingredients in food products, this is a step in the right direction for transparency and the consumer's right to know," said Saffron Road's CEO, Adnan Durrani.

In an effort to make their own contribution, Saffron Road recently released Chana Saag; the first Non-GMO Verified frozen entree in the U.S. Saffron Road also has four other Non-GMO Verified products: Chana Saag Whole Wheat Chapatti Wraps and three flavors of Crunchy Chickpeas. The company will be coming out with four Non-GMO Verified simmer sauces later this year.

Earning the Non-GMO verification has been a big priority for Saffron Road, as part of their ongoing effort to provide ethical and sustainable products for consumers.

About Saffron Road
Launched in 2010, Saffron Road specializes in all-natural, halal packaged foods that are sold in major retail food stores across the United States. Products include an assortment of ethnic-inspired, easy-to-make frozen entrees, convenient and flavorful hors d'oeuvres, single-serving simmer sauces, broths and savory snacks, a majority of which are gluten-free.

Saffron Road goes to great lengths to ensure that all ingredients are carefully and locally sourced, sustainably farmed and hormone and antibiotic free. Its lamb is pasture-raised and grass-fed in open fields and its Certified Humane® chickens are raised cage free with plenty of room to move around as well as access to natural light and fresh air. Select products are Non-GMO Verified.

For more information on Saffron Road, please visit: www.saffronroadfood.com.

Contact:
Laura Giannatempo
RF|Binder
[email protected]
(212) 994-7543

SOURCE Saffron Road

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