Safeway Launches Just for U™ Digital Savings in Portland and Seattle

PORTLAND, Ore. and SEATTLE, May 17, 2012 /PRNewswire/ -- To make grocery shopping easier and provide great savings, Safeway (NYSE: SWY) today launched the Just for U™ program in the company's Oregon and Washington divisions. Just for U is the first online and mobile shopping tool of its kind giving shoppers an easier way to save on groceries. It delivers targeted savings directly to a customer's Safeway Club Card. Shoppers can save when and where it's most convenient for them by signing up for free online at Safeway.com or accessing Just for U through the new Safeway Mobile App for iPhone or Android.

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"Gone are the days where shoppers have to clip coupons, browse through ads or promotional flyers, or bring a handwritten shopping list to the store. With Just for U, Pacific Northwest Safeway shoppers are able to easily save time and money," said Steve Frisby, president of Safeway's Portland and Seattle Divisions. "Shoppers can now download personalized savings just for them right to their Safeway Club Card and compile a customized shopping list online or while on-the-go using their mobile smart phone."

Just for U organizes and personalizes the shopping experience by what is most important to each shopper.  Deals are offered on items a shopper most frequently buys as well as items they might be interested in – providing savings of up to 10 to 20 percent more than by using a Safeway Club Card alone.

By using Just for U before a shopping trip, shoppers can:

• Access hundreds of Digital Coupons; new savings are added every week
• Download Personalized Deals based on personal shopping history; updated weekly
• View filtered and sorted Safeway weekly Club Card Specials on items a shopper buys regularly
• Create a personalized shopping list on a mobile device or on the Just for U website

"At Safeway, we know our Pacific Northwest shoppers are digitally savvy. We believe Just for U will be the tool they need to be one step ahead of in-store sales and promotions," continued Mr. Frisby. "Just for U is a digital savings breakthrough by offering our shoppers a fast, easy and convenient way to save; making grocery shopping the easiest it can be."

About Safeway

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,678 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. www.Safeway.com

CONTACT:  Adam Landres-Schnur, 415-844-6215, [email protected]

SOURCE Safeway