Sabon Releases Series of Consumer-Facing "How-To" Video Tutorials
New Video Series Educates to Consumers How to Use Trending Products in Sabon Collection
NEW YORK, Jan. 19, 2017 /PRNewswire/ -- Sabon, the luxury Bath & Body brand, has unveiled 13 "How to" video tutorials on YouTube for its consumers to follow and view after purchasing the brand's most exquisite product collections. Each video contains a 40-second to 1-minute snippet that visually illustrates how to properly use and apply each specific product to fully maximize the Sabon experience. Each video entails captions with detailed step-by-step- instructions for appropriate usage, as well as information on timing, prepping and removal of the product.
"It was important for us to educate our consumers and to ensure they fully understand the value of the product we have created specifically for them to enhance their own bath & body experience at home," states CEO of Sabon, Hezi Rotem. "We also want to be certain customers receive the the most out of their purchase and fill any gaps that are missing in the process of usage."
Production of "how to" videos was created for Sabon's most popular products, including: Mineral Powder, Bath Ball, Body Butter, Milky Soap, Sorbet Body Gel, Body Oil, Silky Body Milk, 3 in 1 Mask, Body Mud, Hair Serum, Hair Mask, Men's Shaving Cream & Aftershave, Anti-Aging Serum & Brightening Cream, Shower Oil and the Aroma Reed Diffuser. Each video also provides all key benefits and ingredients for each of products and can be found under a curated "Sabon: How To" playlist on YouTube. https://www.youtube.com/playlist?list=PL2k2XSx2bT4Y3oRrN96Vti2qHfdkf07Du
For more information on Sabon, please visit www.sabonnyc.com. For all media inquiries please contact Andrew Matthews at [email protected] or call 877-841-7244.
About Sabon
Sabon's mission is to create and offer an unparalleled range of exceptional bath and body products using the finest natural ingredients. First launching in Tel Aviv, Israel, Sabon opened for business in 1997. Since then, Sabon has become an international network with 164 retail locations around the world, in The United States, Israel, Italy, France, Romania, Japan, Hong Kong, Taiwan, South Korea, England, Germany, Netherlands, Spain, Dominica Republic, and Denmark. Inspiration for Sabon's products come from Nature and devoted customers. Nature's healing properties and aromatherapy are at the center of creation of each item that Sabon offers to consumers. All Sabon products are manufactured and packaged in Israel and shipped worldwide.
Media Contact:
Andrew Matthews
Beautiful Planning Marketing & PR: Fashion, Beauty, Lifestyle Division
(877) 841-7244
[email protected]
SOURCE Sabon
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