Saab Launches All-new 9-5 Sedan in New York; Company Executives Outline Plans of a New Era for Saab

When:

Tuesday, July 27, 2010

8:30 AM – 9:30 AM Eastern Time (ET)

3:30-4:30PM Central European Time   (CET)

WHO:

Victor Muller, Chairman, Saab Automobile AB & CEO Spyker Cars NV

Jan Ake Jonsson, CEO Saab Automobile AB

Mike Colleran, President & COO Saab Cars North America

WHAT:

The all new Saab 9-5 sedan signals the start of a new era for the Saab brand. Sleek, sophisticated and unmistakably Saab, it combines stand-out looks with advanced technologies and brings a fresh alternative choice to the premium sedan segment.

In February 2010, Spyker Cars N.V. of the Netherlands, acquired Saab Automobile AB from GM as an independently-run business.  The 9-5 Sedan will be the first all-new vehicle since the sale of Saab to Spyker Cars.    

The live webcast will feature presentations from Victor Muller, Chairman, Saab Automobile AB & CEO of Spyker Cars, NV , and Jan Ake Jonsson, CEO of Saab Automobile AB about Saab's transition to Spyker Cars N.V.  The presentations will also outline Saab's new business strategy including Saab's new product portfolio and openness to share its engineering expertise.

Saab cars reflect the brand's unique Scandinavian design ethic, which is fused with its aircraft engineering heritage. The company is a global premium car maker with a distinguished history of innovation. It is recognized for its pioneering role in turbocharging, as well as occupant safety and the introduction of flex-fuel technology through Saab BioPower. Saab Automobile AB currently employs approximately 3,500 staff in Sweden, where it operates world-class production and technical development facilities at its headquarters in Trollhattan, 70 km north of Gothenburg.  Saab Cars North America is headquartered in Royal Oak, Michigan with 45 employees.

Saab Svenska Aeroplan Aktiebolaget (Swedish Aircraft Company) was founded in 1937 as an aircraft manufacturer and revealed its first prototype passenger car 10 years later after the formation of the Saab Car Division. In 1990, Saab Automobile AB was created as a separate company, jointly owned by the Saab Scania Group and General Motors, and became a wholly-owned GM subsidiary in 2000.

WHO:

Media participating in the webcast will have an opportunity to submit questions during the live Q&A session to all presenters

WHERE:

To register and view the live webcast, please visit:  http://media.xfactorcom.com/MMWW/saab20100727/

(Attention Mac Users: Please make sure you have Real Player installed before viewing the webcast)

For more information about Saab: media.saab.com (select Global)