RxDefine launches new telehealth product for life sciences brands

RxDefine continues to strengthen its healthcare engagement platform with the addition of RxTelehealth for virtual care

MIAMI, Sept. 1, 2022 /PRNewswire/ -- RxDefine, a leading engagement platform dedicated to educating and empowering healthcare consumers and HCPs, today announced the launch of  RxTelehealth, its telehealth solution for life sciences brands. RxDefine's mission is to ethically empower people to navigate their own health decisions, and the launch of RxTelehealth is a critical step toward living this mission. For more information about telehealth for life sciences brands, read RxDefine's two-part series, 5 questions to ask about whether telehealth is right for your life sciences brand, and 5 things to look for when choosing a telehealth provider.

"RxDefine is about making healthcare easier - for consumers, for health care providers, and for everyone else on the journey," said Dr. Chase Feiger, CEO of RxDefine. "By giving consumers a simple, streamlined way to access independent clinicians who can address their healthcare needs, RxTelehealth is another way that RxDefine is reducing friction and improving the consumer experience."

RxTelehealth builds upon the foundation of RxDefine's core product, RxNavigate, which offers consumers and HCPs:

• A personalized journey that addresses their individual needs.
• One-to-one interaction with a live brand navigator, to help them get the education they need about a therapeutic or medical device.

RxTelehealth continues this consumer journey by leveraging a consumer-like experience coupled with an independent third-party telemedicine platform to provide consumers with an opportunity to seamlessly engage with a clinician.

Based on results from early adopters, RxDefine has found that the pairing of RxNavigate and RxTelehealth together has resulted in significant increases in consumer engagement. Specifically, data shows that consumers who have a pre-telehealth experience via RxNavigate are 2-4 times more likely to complete a started telehealth consultation.

"In launching RxTelehealth, our goal is to set the standard for what telehealth solutions for life sciences brands should be," said Gurjeev Singh, director of product management at RxDefine. "That means we've designed this product with the consumer front-and-center - so that we can reduce friction, improve engagement, and deliver a truly superior experience."

RxDefine is a healthcare engagement platform that helps consumers and HCPs find the information and services they need to take the best next action, while also giving brands the data and insights they need to effectively maximize marketing efforts. The RxDefine platform is composed of RxNavigate, a product that offers consumers a personalized journey to help address their needs via empathetic 1:1 interactions; RxTelehealth, a telehealth experience that allows for a seamless transition from engagement to virtual care; and RxJourney, an analytics product that connects the dots between online and offline actions to help measure and improve engagement efforts. For more information about RxDefine, visit www.rxdefine.com.

SOURCE RxDefine