Rutgers introduces a competition to give New Jersey county college students a taste of the business world

Each school represented by a team at the NJC4 – New Jersey County College Case Competition – will receive $1,000. Prize money also will be awarded to the top two teams. Registration deadline is Feb. 26.  

"We want to give the county college students an opportunity to come to Rutgers Business School and have the experience of meeting real company executives," said Robert Kurland, associate dean of undergraduate student and academic services in Newark.

At Rutgers Business School-Newark, more than 50 percent of students transfer from one of the county colleges.  The case competition is designed to strengthen the school's connections with those colleges by providing their students with a memorable learning experience.

A new financial aid initiative is being offered to eligible high school and county college students who are considering attending a four-year school at Rutgers University-Newark, including Rutgers Business School. Find out more about RU-N to the TOP.

The case competition is a mainstay of the business school education, giving students an opportunity to apply skills and knowledge to a case involving a problem or challenge that could arise in a real company. The experience gives students a sense of what it's like to influence and make decisions at a corporate level.

The NJC4 will follow a similar format, requiring students to analyze demographic information as well as financial and administrative cost data to develop a case for one of several marketing options. The teams will be given 20 minutes to make their presentation followed by a 10-minute question-and-answer session with the judges – three senior executives and business professionals.

On the day of the event, Rutgers Business School Dean Lei Lei will formally welcome the students. Participants in the case competition will have an opportunity to interact with current business school students, lunch with RBS faculty members and tour the neighboring Newark Museum.

Susan Miller, a professor and assistant chair of the business department at the County College of Morris, said she knows a core group of her students will be very interested in the new case competition.

"They need to learn how to act in the business environment," Miller said. "This will give them a real experience. They will be engaged. They will get to work as a team, and they will get exposure to business leaders."

For more information, go to: www.business.rutgers.edu

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SOURCE Rutgers Business School

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http://www.business.rutgers.edu