Russia's National Bank TRUST Appoints New Technology-focused Business Director to Increase Market Share
MOSCOW, October 2, 2013 /PRNewswire/ --
National Bank TRUST ('Bank TRUST'), the Russian bank whose products are advertised by the Die Hard star Bruce Willis, has just hired a new Chief Managing Director as part of its technology-driven strategic growth plans. Newly appointed Valery Novikov will oversee and manage the bank's high tech business processing platforms as part of the bank's plan to expand its range of remote services.
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"In addition to the Bank's other competitive advantages, we are also focusing on technological effectiveness and an innovative approachso that we can reach clients and ensure quality growth in the dynamic retail market," said Bank TRUST President Nikolay Fetisov. "The well regarded professionalism and financial sector experience of Valery Novikov will no doubt contribute to the further advancement of TRUST as a modern, high-tech bank."
In recent years, Bank TRUST has grown significantly in its market positioning, with a strong focus on the retail sector. In the first half of 2013, TRUST occupies 15th place among Russian banks by loans and 16th place by deposits of private clients. The bank is currently 4th place in credit card lending this year, a significant jump up from 11th place at the end of 2012. (source: RBC rating).
"Improving the technological effectiveness of the retail business is becoming more and more important. On the one hand, it is necessary for efficient and precise client services as part of basic banking offers, especially for "conveyer" operational principles. On the other, this orientation toward technology has been dictated by the tendencies of today's market: in the middle-term perspective, the quality of remote services will become a determining factor of the Bank's competitiveness," commented Valery Novikov.
The efficiency of Bank TRUST's operations is based on its wide client base, large-scale infrastructure, precisely configured risk management systems, high level of automation, brand recognition and responsiveness to changes in the market environment, including new regulations.
Valery Vladimirovich Novikov
Mr. Novikov holds a degree in physics and mathematics and comes with nearly 20 years of experience in the banking sector. He graduated in 1982 from the Moscow Institute of Physics and Technology in automatic and information devices. He then completed his studies in 1997 at the Financial Academy with a specialization in banking.
Prior to joining Bank TRUST, Novikov was deputy Chairman and Chief Operating Director at Alfa-Bank for twelve years. There he was responsible for strategic growth and efficient management of the bank's operational divisions. He oversaw projects to improve the bank's operational processes. He previously worked as Chairman of the Board of Directors for Northen Treasury, which was acquired by Alfa-Bank in 2011. In addition, he was Chairman of the Russian National Association of SWIFT Users from 2005-2013. His previous posts include Deputy Director of the General Settlement Center, and Deputy Director of the Office of Information Technology for Sberbank, and his role as Information Technology Director of Troika Dialog.
National Bank TRUST
TRUST Bank offers a full range of retail banking services to corporate, SME and retail customers across Russia. It has 253 branches in 166 cities, from Kaliningrad to Vladivostok and is among the top 20 Russian banks in terms of deposit and retail credit portfolios. In August 2012 the RusRating rating agency confirmed TRUST's A- rating, with a stable forecast. It is the 3rd most recognized retail banking brand in Russia according to research carried out by Market UP in April 2012.
SOURCE National Bank TRUST
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