Russian Water Supplier Wins an Award for Creative Use of Social Media

BRUSSELS, July 12, 2012 /PRNewswire/ --

SUE Vodokanal of St Petersburg wins the EFQM Award for creative use of social media. With their platform da-voda.com they make water supplying, often considered for granted, a more appealing and important business to youngsters. Moreover, they create awareness for the environmental impact of extensive water consumption. In addition, Virgin Media and Comarca Bilbao, are awarded "highly commended" projects.

Out of 8 nominees, SUE Vodokanal of St Petersburg presented the most original practices and the best results, agreed the Jury. With online video classes, celebrity interviews, flash-games and together with Neva Crayfish, the main character of the portal, they empower the online community to get answers, exchange views and volunteer for environmental initiatives like the cleansing of beaches. To date, Neva Crayfish has 7000 Facebook friends, da-voda.com is visited by around 400 unique visitors a day, and the average water consumption decreased by almost 30 liters per person per day since 2010.

Comarca Bilbao, one of the other finalists, developed a web 2.0 platform, Ezagutza to share knowledge between doctors, nurses and other medical experts in the Basque region.  Virgin Media on the other hand, outshines in "twitter land" through theme days, acts of random kindness and other unique practices.

About EFQM  

To help organisations improve performance, we provide training, assessment tools and recognition based on the EFQM Excellence Model, a management framework used by over 30000 organisations across Europe. Our real talent comes from gathering good practices and integrating those within our portfolio. EFQM, a not-for-profit membership Foundation, aims to share what works, through case studies, online seminars, working groups, conferences and thematic events. We nurture a network of world-class organisations and their leaders who share our passion for business excellence.

http://www.efqm.org

SOURCE EFQM