Russian Standard Gold Launches in United States

NEW YORK, Oct. 5, 2011 /PRNewswire/ -- Russian Standard Vodka, Russia's number one premium vodka brand, has announced the launch of Russian Standard Gold in the U.S. market, with select availability nationwide. The spirit, which continues the brand's growth in the U.S. and their stellar reputation of offering high-quality vodka, will retail for $45.00. Russian Standard Gold is the perfect spirit to give as a unique gift and/or toast with friends and family this holiday season.

(Photo: http://photos.prnewswire.com/prnh/20111005/NY80746 )

Russian Standard Gold uses the finest Russian ingredients including carefully selected Siberian Golden Roots for a uniquely rich and exceptionally smooth taste.  Russian Standard Gold is soft on the palate and has hints of spice, vanilla and cinnamon notes. This exceptional vodka is best consumed neat, as a chilled shot or on the rocks.  

The exquisite packing -- with its luxurious gift box and embossed gold-foiled label -- expresses the tradition of Russian generosity and gift-giving. Open the box and the bottle is revealed in all its glory, adopting the traditional and authentic Russian Standard bottle shape.

"Russian Standard Gold introduces the gold standard in vodka production," said Leonid Yangarber, CEO of Russian Standard Vodka USA. "It embodies the true Russian spirit of generosity, just as Russian Standard Vodka embodies the traditional Russian passion for vodka. We are happy to give our consumers an exceptional spirit to enjoy as they make treasured memories this holiday season."

The new product is inspired by the strong emphasis that traditional Russian culture places on the traits of generosity and an appreciation for excellence, as well as the importance of celebrating special moments with loved ones.  Russian Standard Gold debuted in Russia in 2008 and is currently launching in multiple international markets.

About Russian Standard Vodka

Russian Standard Vodka is the global leader in authentic Russian premium vodka. The Russian Standard Vodka portfolio dominates the premium segment in Russia with a 50 percent market share and sales of over 2.5million cases worldwide in 2010.  Roustam Tariko, the founder of Russian Standard, introduced Russian Standard Vodka in 1998 as the first authentic Russian premium vodka.  A mere two years after Russian Standard Vodka launched in Russia, the Brand's sales surpassed all imported premium vodkas, prompting broad international expansion as well as the launches of Russian Standard Platinum in 2001, IMPERIA Vodka in 2004, and Russian Standard Gold in 2008. Now the Russian Standard Vodka portfolio has grown to reach more than 75 markets across Europe, the United States, an Asia. The Russian Standard Vodka portfolio is made with only the finest Russian ingredients and follows the standard for vodka created for the tsars by famed Russian scientist Dmitri Mendeleev in 1894. The extraordinary performance of Russian Standard Vodka is making industry headlines and recently Intangible Business named Russian Standard Vodka as the 8th most powerful vodka brand in the world and Drinks International announced Russian Standard Vodka as the 4th fastest growing vodka brand in the world. www.RussianStandardVodka.com

SOURCE Russian Standard Vodka

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