RushCard and Lynnette Khalfani-Cox, The Money Coach®, Team up to Raise Consumers' Financial Literacy

CINCINNATI, Oct. 4, 2011 /PRNewswire/ -- RushCard announced today that it is launching a financial education partnership and media campaign with Lynnette Khalfani-Cox, The Money Coach®, a nationally-known personal finance expert and author. The partnership is designed to raise financial literacy among consumers, and promote the savings and smart money management that can be achieved through the use of prepaid cards.

RushCard and Khalfani-Cox aim to help consumers make better personal finance decisions by highlighting the importance of budgeting, the wise use of credit, and managing loan debt.  The campaign will also debunk myths about prepaid cards and demonstrate ways that prepaid cards, like the Prepaid Visa^® RushCard, can help people reach their goals and stay on top of their finances.

Khalfani-Cox is the author of numerous books, including the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom and her latest book, Perfect Credit: 7 Steps To A Great Credit Rating. She once had $100,000 in credit card debt, before paying it all off in three years and turning her financial life around. Since then, she has appeared on such national TV programs as The Oprah Winfrey Show, Dr. Phil, The Tyra Banks Show, and The Today Show, sharing her success story and teaching millions about proper money management.

"We are thrilled to work with Lynnette to talk about issues that are of great concern to everyone given the unstable economy," said Rob Rosenblatt, chief executive officer of RushCard. "With the support of an expert who can personally relate to so many of our card members, I'm confident we can talk about the benefits of prepaid cards with even greater impact."

As a part of the campaign, downloads of Khalfani-Cox's books will be available to RushCard members at a discounted price of $1.99 per book. Free excerpts of the books – offering practical tips and easy-to-follow advice – will also be provided online.

"RushCard and Russell Simmons have been pioneers in the prepaid industry, and I'm excited about working with such leaders," said Khalfani-Cox. "In light of recent changes in the world of banking, and growing interest in prepaid cards, I think there's a huge need to educate consumers about prepaid cards and how they can help people navigate these uncertain financial times."

To learn more about the Prepaid Visa RushCard, card fees, and money management tools, visit www.RushCard.com or call 866 RUSHCARD. Check out www.flexyourfreedom.com for the latest personal finance news, tips, and polls to help you stay on the road to financial freedom.

About UniRush LLC

Headquartered in Cincinnati and New York City, UniRush LLC provides members with access to services that enable them to achieve their personal and financial goals.  The RushCard offers the more than 60 million Americans without access to a traditional banking relationship an array of basic financial services via the Prepaid Visa RushCard. Benefits of the program include direct deposit, card-to-card funds transfers, online budgeting tools, the ability to withdraw funds at more than 850,000 ATMs globally, the ability to use the card wherever Visa debit cards are accepted, and a suite of health products to help those underserved by the insurance industry. RushCard is issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and may be used wherever Visa debit cards are accepted.  The Bancorp Bank; Member FDIC. For more information about UniRush and RushCard visit www.rushcard.com or find us at Facebook.com/Rushcard or on Twitter @RushCard.

About Lynnette Khalfani-Cox

Lynnette Khalfani-Cox, The Money Coach®, is the co-founder of the free financial advice blog www.AskTheMoneyCoach.com. An award-winning financial news journalist and former Wall Street Journal reporter for CNBC, Lynnette has also been featured in top newspapers including the Washington Post, USA Today, and the New York Times, as well as magazines ranging from Essence and Redbook to Black Enterprise and Smart Money. She can be seen as a frequent guest commentator on CNN, MSNBC, and FOX Business Network. For more information about Lynnette visit AskTheMoneyCoach.com or find her on Facebook.com/themoneycoach or on Twitter @TheMoneyCoach.

SOURCE UniRush LLC