Rule Breaker Snacks Sets Its Sights On Second Product Line; Launches Crowdfunding Campaign On Kickstarter

NEW YORK, March 19, 2019 /PRNewswire/ -- Rule Breaker Snacks®, maker of innovative vegan, gluten-free, bean-based treats today launched a crowdfunding campaign on Kickstarter aimed at raising funds to make a second product line, Rule Breaker Bites, a reality. Over the past few years, Rule Breaker Snacks has upended snack time with delicious, guilt-free brownies and blondies that are plant-based, gluten-free, nut-free and allergy-friendly. Now the company is raising funds and seeking support to launch bite-sized versions of the blondies and brownies in three flavors.  

Founded by Nancy Kalish, a former health journalist (with a serious sweet tooth) looking for better-tasting, better-for-you sweet treats for herself and her family, Rule Breaker Snacks burst on to the scene just three years ago with Deep Chocolate Brownies and Chocolate Chunk Blondies that feature beans along with other wholesome ingredients to create truly delicious, indulgent and guilt-free goodies. Since then, the company has expanded into new channels, dramatically increased its retail presence and has exponentially grown online sales. Now, Rule Breaker Snacks is looking to get the better-for-you snacks to consumers in a new format.

"Our full-size Rule Breaker Snacks have made quite a splash and we're amazed and excited to hear from so many who enjoy them on-the-go, as a snack and even for breakfast," says Nancy Kalish, founder of Rule Breaker Snacks. "We've also heard they love to cut them up for a smaller serving or to top favorite foods like yogurt and smoothies, so we thought 'now that's a great idea, why not make it a little easier?' But we are a tiny company and like so many others in the better-for-you food space, we need help to make it happen."

The goal of the Kickstarter campaign is to raise a sum of $10,000 to support creation of the new product including manufacturing equipment and packaging. Supporters and backers can learn more about the campaign, which features a range of fun and generous rewards, on the Rule Breaker Snacks Kickstarter campaign page. Stretch goals, which would also trigger exciting new Rule Breaker Bites flavors, are also outlined on the project page.

With a successful Kickstarter campaign, Rule Breaker Bites will hit the market in late summer 2019 in three flavors, Deep Chocolate Brownie, Chocolate Chunk Blondie and Birthday Cake. As with all Rule Breaker Snacks, new Bites are:

• 100% plant-based (vegan)
• Gluten-Free
• Nut-free and safe for school
• Dairy-Free
• Certified Kosher
• Certified Non-GMO
• Preservative-Free

For more information about Rule Breaker Snacks, visit rulebreakersnacks.com.  To stay up to date on company news and information follow Rule Breaker Snacks on Facebook, Twitter and Instagram.

About Rule Breaker Snacks

Rule Breaker Snacks® are delicious bean-based treats (chickpeas are the first ingredient!). Packed with protein and fiber and lower in sugar, Rule Breaker Snacks are gluten-free, vegan (100% plant-based), non-GMO and allergy-friendly. They are available online and at select retail locations. For more information, visit rulebreakersnacks.com.

SOURCE Rule Breaker Snacks

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