Rugged Bear Brand Sold to Private Equity Firm

NEW YORK, April 12, 2011 /PRNewswire/ -- New York - based TRB Acquisitions, LLC has purchased Rugged Bear's intellectual property assets, which include Rugged Bear and Live Life Rugged trademarks, logo's, website, style and pattern books.  The company declared bankruptcy in January 2011.  TRB Acquisitions, LLC will add Rugged Bear to its portfolio, re-launching the brand in stores nationwide.

Rugged Bear, a Boston based children's retailer known for high quality children's clothing had been in business since 1980 and operated over 30 stores from New Jersey to Maine.  

"Rugged Bear has built an iconic brand in the Northeast that is synonymous with classic, durable children's clothing and accessories," says Diana Lannon (Sudbury, MA), Partner and Brand Director.  "We plan to build a national brand by partnering with leading manufactures."

Eli Yedid (NY, NY), TRB's President said, "Rugged Bear has a loyal following in the Northeast and we are looking forward to expanding the brand beyond their local footprint.  We will be licensing the brand in all children's categories; outerwear, footwear, sportswear, hosiery, cold weather accessories, and plush."

SOURCE TRB Acquisitions, LLC

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