rue21 Expands Plus Offerings in 61 Stores During First Quarter 2020

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Feb 11, 2020, 12:31 ET

WARRENDALE, Pa., Feb. 11, 2020 /PRNewswire/ -- rue21, a leading fast fashion retailer, is continuing its aggressive expansion of Plus into 61 additional stores during the first quarter of 2020, bringing the total number of stores with Plus to 318 by the end of the first quarter of 2020.

In making today's announcement, Michael C. Appel, rue21 Chief Executive Officer, said, "As a leader in on-trend fashion at affordable prices, we have made the decision to strategically and aggressively expand rue21's collection of Plus size clothes for teen girls and young women. Plus is a 'white space' opportunity for rue21 because few retailers offer on-trend fashion at great prices in the full range of sizes."

rue21 Stores Adding Plus During First quarter 2020

ALABAMA	FLORENCE
ARIZONA	GLENDALE
ARIZONA	TEMPE
CALIFORNIA	ATWATER
CALIFORNIA	MORENO VALLEY
CALIFORNIA	VACAVILLE
COLORADO	GREELEY
DELAWARE	REHOBOTH BEACH
FLORIDA	JACKSONVILLE ORANGE PARK
FLORIDA	LAKE CITY
FLORIDA	ORLANDO HIGHLANDS
FLORIDA	PORT CHARLOTTE
FLORIDA	TALLAHASSEE
GEORGIA	AUSTELL
GEORGIA	CARROLLTON
GEORGIA	LITHONIA
ILLINOIS	FAIRVIEW HEIGHTS
ILLINOIS	JOLIET
ILLINOIS	NORTH RIVERSIDE
ILLINOIS	QUINCY
KENTUCKY	LOUISVILLE DIXIE
LOUISIANA	BATON ROUGE HAMMOND
MARYLAND	BALTIMORE
MICHIGAN	ADRIAN
MICHIGAN	SAGINAW
MINNESOTA	ST. PAUL
MISSOURI	FARMINGTON
MONTANA	BILLINGS
NORTH CAROLINA	CONCORD
NORTH CAROLINA	MOORESVILLE
NORTH CAROLINA	SANFORD
NEW HAMPSHIRE	TILTON
NEW MEXICO	CLOVIS
NEW MEXICO	HOBBS
NEVADA	LAS VEGAS MEADOWS
NEW YORK	BAYSHORE
OKLAHOMA	OKLAHOMA CITY
SOUTH CAROLINA	GREENWOOD
SOUTH CAROLINA	SENECA
TENNESSEE	ATHENS
TENNESSEE	KNOXVILLE
TENNESSEE	NASHVILLE OPRY MILLS
TEXAS	AMARILLO
TEXAS	EL PASO
TEXAS	FORT WORTH
TEXAS	HOUSTON
TEXAS	HURST
TEXAS	IRVING
TEXAS	LONGVIEW
TEXAS	LUBBOCK
TEXAS	MCALLEN
TEXAS	MERCEDES
TEXAS	MESQUITE
TEXAS	MIDLAND
TEXAS	PORT ARTHUR
TEXAS	ROUND ROCK
VIRGINIA	ROANOKE
UTAH	TOOELE
WEST VIRGINIA	WOODBRIDGE
WISCONSIN	GREENDALE
WISCONSIN	WISCONSIN DELLS (BARABOO)

Offering sizes going up to 4x, rue21 Plus customers can shop rue21's great styles of juniors' tops, bottoms, dresses, and more. They can find all the current fashions of distressed jeans, tanks, slouchy sweaters and lingerie and sleepwear in sizes that will fit and flatter them.

"Our customers have told us they want rue21 to have Plus. With this expansion, rue21 can offer young women and girls of all sizes the coolest, most fashionable clothes at great prices. We are well-positioned to serve our loyal fashion-savvy price-conscious customers," Mr. Appel concluded.

About rue21
rue21, the pioneer of fast fashion, offers stylish apparel and accessories for guys, girls and plus sizes at prices everyone can love. Built on the belief that everyone should look and feel great with what they wear, rue21 combines great fashion and great value for their customers. Headquartered just north of Pittsburgh, Pennsylvania, rue21 operates 690 stores in 45 states and online at www.rue21.com.

Contact:
Melissa M. Krantz
Krantz and Company
(917) 653-6716
[email protected]

SOURCE rue21