Ruder Finn Expands Global Client Roster with Cengage Learning

The agency will support the education company in thought leadership and global branding

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Aug 11, 2014, 09:30 ET

NEW YORK, Aug. 11, 2014 /PRNewswire/ -- Ruder Finn, Inc., a leading independent global communications agency, today announced that it has added Cengage Learning, a global education company, to its growing roster of multinational clients following a competitive pitch. This new account further expands the agency's laser focus on global work, building on its strength in partnering with multinational companies across industries.

Cengage Learning provides world-class content, innovative technology platforms and tools, and personalized services that transform and inspire the learning experience through student engagement. Ruder Finn's New York and San Francisco offices, together with RFI Studios – the agency's full-service digital practice – will support Cengage Learning with message development, media relations, thought leadership and global brand positioning.

Ruder Finn is deeply rooted in a foundation of global strategy, creativity and quality, and 86 percent of its current work supports global multinational companies. The agency's partnership with Cengage Learning further deepens its focus on high-impact, global work that is strategic for growing clients' business and underpins the agency's integrated communications support across both offices and practice areas.

"We are thrilled to be appointed Cengage Learning's agency during a period of enormous change for the education industry," said Louise Harris, chief global strategist of Ruder Finn. "As the dialogue around the transformation of education continues to grow, Cengage has an opportunity to increase its brand voice in the conversation surrounding the future of education."

Commenting on the appointment, Josef Blumenfeld, Senior Vice President of Corporate Affairs at Cengage Learning said, "We're at an exciting new stage in Cengage Learning's transformation, and we are delighted to be working with Ruder Finn to amplify our communications around student-centered learning and engagement."

ABOUT RUDER FINN, INC.
Ruder Finn, Inc. is one of the world's largest independent communications agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate & Public Trust, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. Ruder Finn's work, talent and culture have received industry-wide recognition, including the 2013 Bulldog Stars of PR's Global Agency of Year Award in the Multinational Practice category and 2013 PR News' Top Places to Work in PR Award. For more information, visit www.ruderfinn.com and whatsnext.ruderfinn.com.

CONTACT:
Meagan Sloan
Ruder Finn, Inc.
(212) 583-2760
[email protected]

SOURCE Ruder Finn