Ruder Finn Acquires The Rogers Group and Expands its West Coast Presence

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Apr 07, 2011, 01:00 ET

LOS ANGELES, April 7, 2011 /PRNewswire/ -- Ruder Finn today announced the acquisition of The Rogers Group, one of the leading public relations and public affairs firms in Los Angeles. The Rogers Group will merge with Ruder Finn's west coast group, which includes offices in Los Angeles and San Francisco. The merger will significantly expand Ruder Finn's footprint on the West Coast.

"Over the past 30 years, The Rogers Group has built a sterling reputation in the marketplace for strategic counsel, results-driven work, and stellar client service. I'm proud to welcome them to Ruder Finn," said Peter Finn, CEO of Ruder Finn. "The synergies that will result from merging The Rogers Group with Ruder Finn will enable us to expand upon the work we already do in government, crisis management, and public affairs. We also expect the firm's experience with consumer brands and social marketing to complement our great momentum in these areas."

The Rogers Group brings a diverse roster of clients including major corporations, government agencies and non-profit organizations located throughout the country. Ron Rogers, former CEO of The Rogers Group, will be president of Rogers Ruder Finn, which is the new name for the agency's LA office. Ron Rogers will also serve as strategic counsel to Ruder Finn nationwide. Howard Solomon continues as managing director of Ruder Finn West.

"I've known Ruder Finn's top executives for many years, and I've always been impressed with their passion for this industry and for their clients. Peter and his team have built a strong organization, and it's clear we share a commonality of philosophies, ethical standards, and an abiding desire for providing superior client work," said Ron Rogers, president of Rogers Ruder Finn. "I know our combined team will present an unbeatable force on the west coast."

Rogers Ruder Finn clients include Bosch Home Appliances, Dole Packaged Foods, Harbor Freight Tools, RIDEMAKERZ, Los Angeles County Fair, Los Angeles Auto Show and the Los Angeles County Department of Public Health tobacco and obesity education campaigns. They join a Ruder Finn West client roster that includes Hyundai's Hope on Wheels, Logitech, Marvell, StubHub, and Treasury Wine Estates. Financial terms of the deal were not disclosed and Option A Advisors represented The Rogers Group in the transaction.

About Ruder Finn

Ruder Finn is one of the world's largest independent PR agencies, with wholly-owned offices in the U.S., in Asia, Europe and an affiliate network throughout Latin America. The company works with a wide variety of consumer, technology and travel brands, and has deep experience in public affairs. Expertise includes reputation management, environmental affairs, branding, cultural and social issues, and intent driven social media through its digital practices.

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