Rubicon Bakers' Newest Cakes and Cupcakes Just Happen to be Vegan

Social-mission bakery believes in the power of delight for all dessert lovers

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Aug 21, 2018, 10:18 ET

RICHMOND, Calif., Aug. 21, 2018 /PRNewswire/ -- Nearly 200 bakers at Rubicon Bakers work hands-on, scratch-baking cakes, cupcakes, and other baked goodness for retail sale at more than 2,500 stores across the country. Their daily goal and mantra? "Bake a Better World" through conscious practices, from hiring and training those with significant barriers to employment, to meticulous sourcing of all-natural, clean ingredients. Now, 'Bake a Better World' is manifested in four new cupcake and cake SKUs: Vegan Chocolate Blackout Cake and Cupcakes, and Vegan Vanilla Cake and Cupcakes, each with 100 percent dreamy vegan cream filling and frosting.

Plant-based foods are booming and moving beyond the dairy-alternative case to other parts of the grocery store. According to a Nielsen study conducted for the Plant Based Foods Association and the Good Food Institute, sales of plant-based food in the US went up by 8.1 percent in 2017, topping $3.1 billion. Now, in-store bakeries can also offer vegan products with the launch of Rubicon Bakers' newest cake and cupcake SKUs.

"One of our core values as a company is 'delight' and we are proud to share that with millions of people who choose to eat a plant-based diet, in addition to those that don't," said Andrew Stoloff, Rubicon Bakers president. "Our new vegan product line features natural chocolate and vanilla flavors, and is decadent, rich and ready to be enjoyed by all types of eaters."

After more than a year in research and development, the new 4-inch Vegan Vanilla Cake with vanilla filling and frosting, and 4-inch Vegan Chocolate Blackout Cake with chocolate filling and frosting, are perfectly sized double layer 11-oz cakes with an SRP of $6.99 each. Rubicon Bakers' latest cupcake innovation comes in two delicious forms—a Vegan Vanilla Cupcake with vanilla filling and frosting, and a Vegan Chocolate Blackout Cupcake with chocolate filling and frosting, each in a 10-oz four-pack container with an SRP of $4.99. Vegan sugar, chocolate chips, vanilla and Non-GMO expeller-pressed canola oil are some of the straightforward, clean and plant-based ingredients used in this new line of vegan desserts. Available at selected Whole Foods Markets, Sprouts, Northern California Safeways, Natural Grocers and other progressive retailers.

ABOUT RUBICON BAKERS: Founded in 1993 as a non-profit benefiting those in need of a second chance through employment and job-training, Rubicon Bakers today embraces the same social vision and mission as a privately-owned Certified B Corporation. Swiftly becoming a national brand, selling its products in more than 2,500 stores, Rubicon Bakers is more than a bakery. By hiring those who have formerly been incarcerated or recently recovered from substance abuse and continually supporting the community, Rubicon Bakers spreads compassion and humility to build a committed and empowered workforce. "Bake a Better World" is the philosophy and mantra for this socially-conscious company, now baking more than 50 products as well as seasonal desserts for specialty and mainstream grocers across the country. Visit rubiconbakers.com for more information and sweet inspiration.

High resolution product and bakery photos and sample products are available upon request.

SOURCE Rubicon Bakers