Rubenstein Public Relations to Provide Pro Bono Communications Services to Respected Worldwide Organizations

NEW YORK, May 6, 2013 /PRNewswire/ -- Rubenstein Public Relations (RPR) has launched a new company program today that will provide pro bono communications services on behalf of highly-regarded nonprofit organizations around the world, beginning with the African Lion & Environmental Research Trust (ALERT), a lion conservation and restoration charity located in Zambia, Africa.

ALERT is dedicated to providing conservation services to African lions in order to help protect the animals and their natural habitat.  Through a holistic approach, recognizing that Africa's environment depends upon socioeconomic, legal, and political factors, ALERT aims to help others realize the species' potential to provide substantial cultural, ecological, and economic benefits.

RPR is helping this cause through a three month pro bono public relations program focused on attracting the attention of policy makers, researchers, and business leaders to support ALERT's mission, as well as to unite communities in the United States and Africa to create viable solutions for Africa's lion population.  RPR is committed to supporting Africa's wildlife and the symbiotic relationship between Africa's lions and the delicate ecosystems on which they rely.

RPR will also help to create awareness surrounding the first World Lion Day on August 10, 2013.  This event will celebrate the global heritage of the lion and their importance to nations and cultures worldwide symbolically, historically, economically, biologically, and religiously.

"We are proud to be launching our pro bono program with ALERT, as we feel it is vital to mobilize communities around the world to support Africa's ecosystems," explains RPR President Richard Rubenstein.  "With the help of ALERT's management team, we believe we can drive awareness for the organization and empower people to protect and restore Africa's endangered wildlife."

To learn more about ALERT, visit www.lionalert.org

About Rubenstein Public Relations

Rubenstein Public Relations (RPR) is a leading full-service agency based in New York that produces high-profile communications campaigns through branding and messaging, media relations, creative and business development services.  Our comprehensive strategy, savvy media expertise and proactive approach shapes and markets a brand's core attributes to generate meaningful results for clients.  We represent some of the world's most prominent names in the real estate, business, luxury lifestyle, entertainment, technology, healthcare and non-profit sectors.  (www.rubensteinpr.com)

SOURCE Rubenstein PR