Rubbermaid Commercial Products Names 20 Manufacturers' Agent Agencies to Foodservice Segment Sales Force

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Jun 08, 2011, 12:27 ET

WINCHESTER, Va., June 8, 2011 /PRNewswire/ -- Rubbermaid Commercial Products (RCP), the leader in innovative safety and productivity solutions for the foodservice industry, announced today a new strategy to utilize manufacturers' agents for the Foodservice channel to extend RCP's product reach into the marketplace.

"Today, RCP has embarked on a new strategy to accelerate its penetration into the Foodservice segment by implementing a sales coverage model that utilizes Manufacturers' Agents," said Kevin Affeldt, vice president of Sales for Rubbermaid Commercial Products. "We believe this strategic investment will facilitate significant growth for RCP by extending our products' reach in the Foodservice marketplace. By creating a distinct Foodservice channel sales structure, RCP can more sharply focus on the unique needs of the Foodservice segment.

The agencies that RCP will utilize include:

Dining Essentials, A Squier Company
Dynamic Marketing Group
Eisner-Rose Associates
E-Kuip Marketing
Ettinger-Rosini &Associates, Inc.
GMD Foodservice Marketing
JMK Sales
KC Marketing
Kelly-Mincks
Koehler-Borden & Associates
Lehr McKeown Marketing, Inc.
Lund-Iorio, Inc.
Metcalfe & Associates
Mid-Atlantic Hospitality Sales
Mirkovich & Associates, Inc.
PCH Reps
Premium Products Group
ProQuip Foodservice Equipment & Supplies
Select Marketing
Venture Cornerstone Sales

"The new sales strategy gives RCP the opportunity to build upon current partnerships and to develop new ones--to better serve the unique needs of distributors and end-users," added Affeldt. "Concurrently, RCP will also intensify its sales efforts in the important Sanitary Maintenance and Industrial channels through our team of direct sales representatives."

The initiative will be lead by Jim Monnat, leader of Rubbermaid Commercial Products' newly formed Foodservice sales management team.

About Rubbermaid Commercial Products, LLC

Rubbermaid Commercial Products (RCP), headquartered in Winchester, Va., is a manufacturer of innovative, solution-based products for commercial and institutional markets worldwide. Since 1968, RCP has pioneered technologies and system solutions in the categories of food services, sanitary maintenance, waste handling, material transport, and safety products. RCP, an ISO 9001:2000 manufacturer, is part of Newell Rubbermaid's global portfolio of brands and continues to develop innovative products. Visit www.rubbermaidcommercial.com.

For More Information Please Contact:
Jenn Schneider, 540-542-8695; [email protected]
Meghan Verdon, 212-201-4206; [email protected]

SOURCE Rubbermaid Commercial Products