RSW/US Puts Its Agency New Business Money Where Its Feet Are

First Annual Cobbler's Children Shoe Drive for Soles4Souls Anticipated to Be Big Success

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Oct 31, 2011, 12:03 ET

CINCINNATI, Oct. 31, 2011 /PRNewswire/ -- This past year, RSW/US made the decision to give back to those less fortunate in their community and across the country. They established an internal philanthropic team and beginning October 28, have embarked on what will be an annual drive with an organization called Soles4Souls. The drive ends November 11th.

According to Ashleigh Ress, Philanthropy Director at RSW/US, "We selected Soles4Souls since we felt their message and mission in helping those who have no shoes resonates with our mission in the agency new business services we provide our clients. Our clients often recant the story about the cobbler whose children have no shoes. We know the importance of having shoes and what a difference a pair of shoes can make in the lives of children who do not have any."

RSW/US has reached out to their 50 agency clients across the country as well as a host of agencies locally in the Cincinnati area. Agencies can either collect shoes or donate money. According to Ress, "For only $500, 250 people can receive a pair of shoes for the first time." All donations are tax deductible. Donations should be made payable to Soles4Souls and forwarded to RSW/US' address (2368 Victory Parkway, Suite 120, Cincinnati, OH 45206).

"Since starting our business six years ago, we have not only seen the advertising agency new business world change considerably, but we have also seen the needs of those less fortunate change considerably. It's not enough for a company to just take. We all have to give things back," said Mark Sneider, Owner/President of RSW/US.

About RSW/US

RSW/US is a full service, agency new business development firm that helps marketing service agencies (exclusively) find and win new business. More information about RSW/US can be accessed at: www.rswus.com or by contacting Lee McKnight, Jr. at mailto:[email protected].

About Soles4Souls

Soles4Souls (www.soles4souls.com) is a shoe donation organization based out of Nashville, Tennessee. Soles4Souls has one goal in mind: change the world one pair at a time. They have given away over 14 million pairs of shoes. The shoes have also been distributed to people in over 127 countries. Most of the people have never had a pair of shoes to call their own before.

Contact: Mark Sneider
Phone: 513-559-3101
Email: [email protected]

SOURCE RSW/US