RSW/US Assigned Modus Associates Account

New York Firm Signs On with Agency New Business, Brand Building Group

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Sep 16, 2013, 07:00 ET

CINCINNATI, Sept. 16, 2013 /PRNewswire/ -- Does your marketing agency know the main traits clients seek when hiring an agency? New York based marketing firm Modus Associates (http://modusassociates.com/) does - and will now act upon that information after forging a strategic marketing partnership with agency new business and branding firm RSW/US, giving them a clear and distinctive competitive advantage.

According to Modus Associates Managing Director Scott McDonald, his marketing firm is focused on the growth and success of their existing clients, which often times means his agency's branding, promotions, and lead generation takes a backseat. "Like most other marketing agencies, we are the classic case of the cobbler's children having no shoes. Our focus and our energies remain diligently on our clients, and we are proud of our work and our organic growth. But, it's time to look at our future growth from a fresh perspective. Through RSW/US, we can do that without sacrificing a moment of focus on the core objectives of our own clientele."

RSW's Owner/President Mark Sneider lauded McDonald for his forward thinking decision to focus on the core competencies of the agency, while enabling RSW/US to assist in driving not only more leads, but the right leads. "All clients aren't right for all agencies," Sneider says. "When you look at the RSW/US Client's Perspective Reports (www.rswus.com/resources/survey-results), they are filled with information on specifically what clients are looking for from their agencies and we look forward to bringing that expertise, focus and firepower to bear for the competitive edge of our clients, including Modus Associates.

"So often, I see marketing agencies with no differentiating quality between themselves and other groups because their focus is solely on their clients – which is good, but an agency must be in business to do business," Sneider added. His agency represents dozens of marketing service firms across the United States and Canada.

About Modus Associates

Modus is a digital innovation and design agency that specializes in helping B2B clients better navigate the complexities of the digital and mobile space to drive measurable increases in business. At the end of the day, Modus is in the business of tying their smart thinking, strategy and innovation, together with their award winning design, to their clients reported business results. More information can be accessed at www.modusassociates.com or by calling (212) 255-6768, x302.

About RSW/US

RSW/US is an outsourced agency new business, lead generation firm that operates like a virtual new business development group. More information can be accessed at: www.rswus.com or by calling 513.559.3101. Sneider can be contacted at [email protected].

SOURCE RSW/US