Royal Caribbean returns to port with Brandwatch as social intelligence provider

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Jun 27, 2017, 09:00 ET

NEW YORK, June 27, 2017 /PRNewswire/ -- Brandwatch, the premier social intelligence company, announced today that Royal Caribbean International has selected Brandwatch as its social intelligence technology platform of record.

Royal Caribbean International is a global cruise brand with a 48-year legacy of innovation and introducing industry "firsts" never before seen at sea. The cruise line features an expansive and unmatched array of features and amenities only found on Royal Caribbean including, jaw-dropping, Broadway-style entertainment and industry-acclaimed programming that appeals to families and adventurous vacationers alike. In selecting their social intelligence partner, Royal Caribbean sought out a company that mirrored their approach to innovation and service; and found their counterpart in Brandwatch.

"We chose Brandwatch for their unparalleled platform stability when trying to engage and understand our most important community – our guests," said Kara Wallace, Vice President, North America Marketing, Royal Caribbean International. "Brandwatch's recent product releases and feature updates, along with their dedication to customer success, allows us to address social concerns in a timely fashion and put our guests first."

Brandwatch's social intelligence products and platforms will provide stable support to Royal Caribbean's customer service efforts. Brandwatch will enable Royal Caribbean to sift through its online discussions to determine which mentions need immediate attention, which customers need to be engaged with and which community members need to be amplified.

"Insight into consumer preferences - especially in the lucrative travel market - is critical for Royal Caribbean," said Rich Pasewark, Chief Revenue Officer at Brandwatch. "We are excited to help them use social media analysis to understand the cruise market and drive marketing decisions from the insights delivered by the Brandwatch platforms. Insights to action makes a difference for all of our clients, it enables them to improve their marketing and connect with their audiences."

For more information on Brandwatch social intelligence, contact [email protected].

In our most recent customer survey, 95% of respondents disclosed that they think Brandwatch technology is superior to their last social intelligence platform. Discover how you can do more with your business data.

About Brandwatch

Brandwatch is the world's leading social intelligence company. The company's flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.

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SOURCE Brandwatch