Royal Canin Gives Transformative Makeovers to Shelter Dogs in Phoenix

Pet nutrition company's "Magnificent Makeovers" demonstrate that details matter in pet's overall health; Phoenix residents also eligible to win a makeover for their own pet

News provided by

Royal Canin

Jun 26, 2015, 11:00 ET

PHOENIX, June 26, 2015 /PRNewswire/ -- Royal Canin, a global leader in pet health nutrition, will provide two Phoenix shelter dogs with Magnificent Makeovers–a total health and nutrition makeover–to get them adoption-ready and looking their best this summer. The company will also offer local pet owners the chance to win a makeover for their dog by submitting a photo online.

Royal Canin is conducting the makeovers with Cooper's Chance Animal Rescue and Prestige Pet Salon to show how proper nutrition and attention to detail can make all the difference in a pet's life. To prove that love, care and the proper nutrition can help pets reach their full potential, Royal Canin will post before-and-after photographs of the dogs—and welcomes your submissions as well—on its newly-launched pet makeover website.

"At Royal Canin, we obsess over the details and look for precise nutritional solutions, having created over 200 specific formulas for cats and dogs of all breeds, sizes, life stages and lifestyles. By focusing on these details, we can help them reach their potential to become the magnificent animals they are meant to be," said Dr. Laura Pletz, veterinarian and Royal Canin Technical Services Manager.

"Providing makeovers allows us to honor how unique each pet truly is and show that details matter," added Pletz.

Royal Canin is also offering pet owners the chance to win a Magnificent Makeover for their own pet, in addition to free pet food for one year, through an online sweepstakes. To enter, U.S. residents eighteen (18) years of age or older must submit a photo of their pet and fill out a quick pet profile form health form at petmakeovers.royalcanin.com between June 1-July 30. The winner of the sweepstakes will be chosen at random.

Royal Canin invites all to celebrate the unique characteristics of their pets this summer and engage with other pet owners by following along and sharing stories and pictures on Royal Canin's Facebook and Twitter pages.

For more information, contest rules or to enter the sweepstakes, visit petmakeovers.royalcanin.com.

ABOUT Royal Canin USA
Royal Canin USA is a leader in science-based cat and dog health nutrition. Founded by a veterinarian in 1968, Royal Canin has more than 40 years of experience in delivering individualized nutritional solutions. In collaboration with an expert team of nutritionists, breeders and veterinarians from around the world, Royal Canin places cats and dogs at the central point of the innovation process. The Royal Canin product line offers a range of diets based on size, age, breed, lifestyle and therapeutic requirements. Royal Canin diets are available at veterinary hospitals and pet specialty stores nationwide. Royal Canin is a subsidiary of Mars, Incorporated. To learn more about Royal Canin, visit www.royalcanin.us and "LIKE" us on Facebook at www.facebook.com/royalcanin.us.

SOURCE Royal Canin