ROXUL INSULATION EXPANDS IN THE U.S. OFFERING HOMEOWNERS OPTIONS IN ENERGY SAVINGS AND COMFORT

MILTON, ON, June 30, 2011 /PRNewswire/ - Roxul Inc., the producers of Roxul insulation are drastically expanding their product availability in the U.S. this Independence Day weekend. Roxul has partnered with Lowe's to bring Roxul products into 227 Lowe's stores in 13 states, covering much of the east coast, starting July 1^st.

Roxul insulation has been available through Lowe's by special order only, but will now be readily available in store. "American homeowners are looking for high quality, energy efficient insulation that delivers comfort beyond what traditional residential insulations can offer," said Rory Moss, Vice President, Residential & Interior Solutions, Roxul. "The demand for Roxul products has steadily increased over the years, so partnering with one of the largest home improvement retailers will meet this growing demand. Availability at Lowe's means homeowners can purchase the product when they need it."

The high quality of Roxul products are sought after by homeowners and contractors because of the fire resistant, water repellent and sound absorption properties. Home renovation television shows such as Income Property and Holmes on Homes, have increased the awareness of Stone Wool insulation such as Roxul.

Starting on July 1^th, Lowe's will offer Roxul's Safe 'n' Sound fire and soundproofing insulation, that significantly reduces noise transfer between rooms. With electronics such as televisions, cell phones and stereos in many household rooms, Roxul's Safe 'n' Sound products offer the peace and quiet homeowners want. Roxul's thermal insulation ComfortBatt R15 will also be readily available, which offers a maximum R-value performance in 2x4 wood studs - an ideal choice for home renovation projects. Additional Roxul products will be available by special order at Lowes.

To help homeowners and contractors select the best insulation choice for their project, Roxul has recently launched an easy-to-use Insulate & Win with Roxul website. The site walks the viewer through the many products available. Visit www.WinWithRoxul.com to find the best Roxul product for any room in your home and enter to win the Ultimate Garage.

Roxul ComfortBatt and Safe 'n' Sound insulation products are distributed exclusively through PrimeSource Building Products in the USA, one of North America's largest distributors of building materials.

About Roxul Inc.

Roxul Inc., located in Milton, Ontario, and Grand Forks, British Columbia, is a subsidiary of Rockwool International the world's largest producer of mineral wool insulation.   Rockwool International is a publicly held company, which trades on the Copenhagen Stock exchange. Operating more than 26 factories, in 16 countries, the Rockwool Group employs over 8500 people and features a global network of sales companies, trade offices, and dedicated commercial partners. Roxul's products are fire resistant, water resistant, non-corrosive and are resistant to mold, fungi and bacteria growth.

SOURCE Roxul Inc.

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