Rowenta® Steamforce Iron Listed Among Best New Home Products By This Old House

NEW YORK, Nov. 12, 2013 /PRNewswire/ -- Rowenta, the leading manufacturer of high-performance steam irons and garment steamers, is proud to announce the inclusion of its Steamforce Iron in an annual list of best new home products released by America's premier home enthusiast brand, This Old House. Officially known as the "TOH Top 100," the list features some of the most innovative and technologically advanced products, providing homeowners with the best value for their time and money. Designed to offer ultimate ironing precision, the Steamforce Iron was chosen for its powerful shot of steam. This Old House also recognized the iron's capability to perform multipurpose functions for home improvement projects such as stripping wallpaper, erasing carpet dents, and removing stickers.  

"We are excited that the Rowenta Steamforce Iron was chosen from thousands of appliances and home improvement products to be included in the annual list of best new home products chosen by This Old House," said Michele Lupton, Marketing Communications Director at Groupe SEB USA. "At Rowenta, we pride ourselves on the technological intelligence of every product. With the Steamforce Iron's piezo pump injection technology allowing the release of 30% more steam than regular irons, Rowenta remains a leader in manufacturing products with superior performance and sophisticated technology."

Key features of the Rowenta Steamforce Iron also include:

• LED Display: Indicates when the soleplate has reached the appropriate temperature for the selected fabric;
• Piezo Pump Injection Technology: Forces steam into fabrics by focusing electronically activated steam bursts directly into the heart of the clothing fibers, releasing 30% more steam than regular irons;
• Steam Motion Sensor: A smart electronic system that detects movement and stops the steam output when the iron is not in motion, optimizing the water usage;
• Microsteam Precision Soleplate: Features rounded edges to ensure an optimum glide in all directions;
• One Touch Temperature and Steam Setting Controls: Steam output is automatically adjusted based on the fabric selection.

The Steamforce Iron is available online at www.RowentaUSA.com as well as nationwide at retail stores including Macy's and Bed, Bath and Beyond.

For more information on Rowenta please visit:

• US Website: www.rowentausa.com                      
• Facebook: www.facebook.com/RowentaUSA
• Twitter: www.twitter.com/RowentaUSA, @RowentaUSA           

For media inquiries, please contact: Sherria Cotton or Alicia Gold at 5W Public Relations.

About ROWENTA^®

ROWENTA^® is the leading manufacturer of high-performance steam irons and garment steamers. Technology and design are at the core of each and every one of our products.

Founded in Germany in 1909, the Rowenta brand has a long history of innovation. In 1912, Rowenta manufactured its first iron, paving the way for a position today as the world's largest producer of irons. In 1949, the brand launched the first iron with a temperature control and thermostat, followed by the first steam iron in 1957, an innovation that would change garment care forever. What is true about Rowenta's history, regardless of the decade, is that technology and innovation have always been at the forefront of product design. Rowenta manufacturers the best, most technologically advanced German engineered irons and is expanding today into the floor care and home appliances spaces with the same attention to high quality.

Rowenta USA is headquartered in West Orange, NJ and is a division of Groupe SEB USA.

SOURCE Rowenta