ROWENTA® Introduces Intense Pure Air

WEST ORANGE, N.J., Sept. 22, 2015 /PRNewswire/ -- Rowenta, the leading manufacturer of high-performance small home appliances, announces the launch of the Intense Pure Air, the only air purifier to filter 99.97% of pollutants and permanently capture and destroy formaldehyde. As the newest addition to the brand's home comfort line, the Intense Pure Air will better safeguard any home by combating numerous household toxins and allergens including: VOCs, mold spores, dust mites, pollen, animal hair and domestic formaldehyde.

The Intense Pure Air is offered in two sizes, the "Bedroom" purifying up to 400 square feet and the "XL Room" purifying up to 835 square feet. Both models feature smart pollution sensors that provide automatic filtration regulation. A timer allows users to set operating duration from 1-8 hours and three modes of operation allow for ultimate performance: auto, night and manual. This brand new air purifier offers four levels of filtration:

1. Pre Filter to filter dust, hair, animal hair;
2. Active Carbon Filter to filter odors, smokes and VOC;
3. True HEPA Filter to filter fine dust (PM 2.5), like pollen, dust mites, animal allergens, viruses, bacterium, etc.;
4. Patented Nano Captur Filter to trap and permanently destroy formaldehyde.

"As we learn more about the quality of our air, it is becoming more critical for us to be able to filter it," said Michele Lupton, Marketing Communications Director, Groupe SEB USA. "With its four levels of filtration, the Intense Pure Air is a necessary addition to any home – especially given the rising number of pollutants found in our homes."

"Each day, we are bombarded with a wide range of indoor airborne contaminants, from allergens like dust and mold to an array of toxic chemicals like formaldehyde, a known carcinogen," said Dr. Noreen Khan-Mayberry, environmental toxicologist & medical scientist. "While we cannot control the air quality everywhere, we can significantly reduce our daily exposure to harmful air pollutants in our homes and indoor workplaces, where we spend the majority of our time, by utilizing the Rowenta Intense Pure Air.  As the first and only air purifier on the market that captures and destroys formaldehyde, The Rowenta Intense Pure Air represents a truly groundbreaking advance in technology that I am proud to recommend, both as a toxicologist and as a mom."

The Rowenta Intense Pure Air has a suggested retail of $299 (Bedroom) and $399 (XL Room) and will be available in select Bed Bath & Beyond, Bloomingdale's, Kohl's and Best Buy stores nationwide, as well as online at Amazon.com and RowentaUSA.com.

 For more information on all Rowenta products please visit:

• US Website: www.RowentaUSA.com                   
• Facebook: www.facebook.com/RowentaUSA
• Twitter: www.twitter.com/RowentaUSA, @RowentaUSA           

For all media inquiries please contact 5W Public Relations.

About ROWENTA^®

ROWENTA^® is the leading manufacturer of high-performance small home appliances. Technology and design are at the core of each and every one of our products. Rowenta USA is headquartered in West Orange, NJ and is a division of Groupe SEB USA.

Photo - http://photos.prnewswire.com/prnh/20150918/268040
Photo - http://photos.prnewswire.com/prnh/20150918/268042-INFO

SOURCE ROWENTA

Related Links

http://www.RowentaUSA.com

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